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Women and advertising are both globally ubiquitous. Yet advertising
remains one of the most unabashedly misogynist, heterosexist, and
racist industries. This edited volume of original unpublished
chapters is the first ever to offer explicitly feminist views on
advertising. Feminists, Feminisms, and Advertising provides
feminist analyses of the historical relationships between the
advertising industry and the women's movement in the United States.
Contributors consider the ways that advertisers encode race,
ethnicity, gender, and heteronormativity into advertising practices
and messages exported around the world. They further explore the
ways that intersectional audiences such as women of color, Latinas,
and lesbian and gay audiences decode, reinterpret, resist, and
subvert advertising. With this book, the editors and contributors
address the present lack of feminist scholarship, research,
knowledge, or curriculum in advertising, and begin a more honest
dialogue about diversity and intersectional gender in the
advertising academy as well as the advertising industry.
Women and advertising are both globally ubiquitous. Yet advertising
remains one of the most unabashedly misogynist, heterosexist, and
racist industries. This edited volume of original unpublished
chapters is the first ever to offer explicitly feminist views on
advertising. Feminists, Feminisms, and Advertising provides
feminist analyses of the historical relationships between the
advertising industry and the women’s movement in the United
States. Contributors consider the ways that advertisers encode
race, ethnicity, gender, and heteronormativity into advertising
practices and messages exported around the world. They further
explore the ways that intersectional audiences such as women of
color, Latinas, and lesbian and gay audiences decode, reinterpret,
resist, and subvert advertising. With this book, the editors and
contributors address the present lack of feminist scholarship,
research, knowledge, or curriculum in advertising, and begin a more
honest dialogue about diversity and intersectional gender in the
advertising academy as well as the advertising industry.
Agendamelding: News, Social Media, Audiences, and Civic Community
builds on the premise that people construct civic community from
the information that they seek-as well as the information that
seeks them-to trace the processes by which we mix, or meld, agendas
from various sources into a coherent picture of the civic community
in which we live. Using the presidential elections of 2008, 2012,
and 2016, this book tests a formula that allows us to predict how
potential voters lean towards communities in which they feel
comfortable-for example, Republican, Democratic, or Independent.
These analyses take into account differences in the use of
traditional news media vs. social media among media consumers, as
well as varying levels of press freedom across national
populations.
Agendamelding: News, Social Media, Audiences, and Civic Community
builds on the premise that people construct civic community from
the information that they seek-as well as the information that
seeks them-to trace the processes by which we mix, or meld, agendas
from various sources into a coherent picture of the civic community
in which we live. Using the presidential elections of 2008, 2012,
and 2016, this book tests a formula that allows us to predict how
potential voters lean towards communities in which they feel
comfortable-for example, Republican, Democratic, or Independent.
These analyses take into account differences in the use of
traditional news media vs. social media among media consumers, as
well as varying levels of press freedom across national
populations.
"This is an intelligent book about serious issues in public
relations: accountability, responsibility, transparency, loyalty,
truthtelling, and fairness. It should be required reading in
boardrooms, in PR classrooms, and at the Pentagon." - Jay Black,
Editor, Journal of Mass Media Ethics "Ethics in Public Relations
fills an important need at a time when the credibility of public
relations (and some public relations practitioners and public
relations firms) is under attack. In a manner that is never preachy
or dogmatic, Fitzpatrick and Bronstein have put together a series
of essays that have application across the public relations
spectrum. They are sure to be informative and instructive both to
long-time professionals and candidates for entry-level positions."
- Harold Burson, Founding Chairman, Burson Marstellar "This book is
both highly readable and long overdue. Fitzpatrick and Bronstein
have produced a thoughtful, thorough, and very practical look at
the ethical dimensions of public relations, not just in theory, but
in everyday practice. The essays are sharp, witty, on-point and
highly pragmatic. Their examples are relevant, their anecdotes
purposeful. Given the state of the profession these days, it's
difficult to see how students of public relations could call
themselves current without first reading this smart collection of
essays." - James S. O'Rourke IV, Professor and Director, The Eugene
D. Fanning Center for Business Communication, University of Notre
Dame "Fitzpatrick and Bronstein have for every public relations
professional established a foundation to practice advocacy
ethically. Practice settings may change, but Fitzpatrick and
Bronstein demonstrate that the individual professional has an
ongoing ethical imperative to advocate responsibly. Fitzpatrick's
discussion of the PRSA Code of Ethics concept of advocacy (which
she helped draft) breaks new and helpful ground, bringing clarity
and substance to this crucial ingredient of most public relations
practice." - James E. Lukaszewski, Chairman and President, The
Lukaszewski Group Inc. Ethics in Public Relations: Responsible
Advocacy is the first book to identify universal principles of
responsible advocacy in public relations. In this engaging book,
editors Kathy Fitzpatrick and Carolyn Bronstein bring together
prominent authorities in the field to address theoretic and
practical issues that illustrate the broad scope and complexity of
responsible advocacy in 21st-century public relations. The
collection explores such matters as the fragile line between
ethical and legal public relations practices, ethical challenges in
building relationships with increasingly diverse publics, the
requirements of ethical advocacy online, ethical accountability in
organizational settings, the special ethical obligations of
nonprofit groups, and ethical mandates in cross-border public
relations.
Pornography catapulted to the forefront of the American women's
movement in the 1980s, singled out by some leading feminists as a
key agent of female oppression and celebrated by others as an
essential ingredient of sexual liberation. In Battling Pornography,
Carolyn Bronstein locates the origins of anti-pornography sentiment
in the turbulent social and cultural history of the late 1960s and
1970s, including women's mixed responses to the sexual revolution,
and explains the gradual emergence of a controversial
anti-pornography movement. Based on extensive original archival
research, the book reveals that that the seeds of the movement were
planted by groups who protested the proliferation of
advertisements, Hollywood films, and other mainstream media that
glorified sexual violence. Over time, feminist leaders redirected
the emphasis from violence to pornography to leverage rhetorical
power, unwittingly attracting right-wing supporters who opposed
sexual freedom and igniting a forceful feminist counter-movement in
defense of sexuality and free speech. Battling Pornography presents
a fascinating account of the rise and fall of this significant
American social movement and documents the contributions of
influential activists on both sides of the pornography debate,
including some of the best-known American feminists.
Pornography catapulted to the forefront of the American women's
movement in the 1980s, singled out by some leading feminists as a
key agent of female oppression and celebrated by others as an
essential ingredient of sexual liberation. In Battling Pornography,
Carolyn Bronstein locates the origins of anti-pornography sentiment
in the turbulent social and cultural history of the late 1960s and
1970s, including women's mixed responses to the sexual revolution,
and explains the gradual emergence of a controversial
anti-pornography movement. Based on extensive original archival
research, the book reveals that that the seeds of the movement were
planted by groups who protested the proliferation of
advertisements, Hollywood films, and other mainstream media that
glorified sexual violence. Over time, feminist leaders redirected
the emphasis from violence to pornography to leverage rhetorical
power, unwittingly attracting right-wing supporters who opposed
sexual freedom and igniting a forceful feminist counter-movement in
defense of sexuality and free speech. Battling Pornography presents
a fascinating account of the rise and fall of this significant
American social movement and documents the contributions of
influential activists on both sides of the pornography debate,
including some of the best-known American feminists.
"This is an intelligent book about serious issues in public
relations: accountability, responsibility, transparency, loyalty,
truthtelling, and fairness. It should be required reading in
boardrooms, in PR classrooms, and at the Pentagon." - Jay Black,
Editor, Journal of Mass Media Ethics "Ethics in Public Relations
fills an important need at a time when the credibility of public
relations (and some public relations practitioners and public
relations firms) is under attack. In a manner that is never preachy
or dogmatic, Fitzpatrick and Bronstein have put together a series
of essays that have application across the public relations
spectrum. They are sure to be informative and instructive both to
long-time professionals and candidates for entry-level positions."
- Harold Burson, Founding Chairman, Burson Marstellar "This book is
both highly readable and long overdue. Fitzpatrick and Bronstein
have produced a thoughtful, thorough, and very practical look at
the ethical dimensions of public relations, not just in theory, but
in everyday practice. The essays are sharp, witty, on-point and
highly pragmatic. Their examples are relevant, their anecdotes
purposeful. Given the state of the profession these days, it's
difficult to see how students of public relations could call
themselves current without first reading this smart collection of
essays." - James S. O'Rourke IV, Professor and Director, The Eugene
D. Fanning Center for Business Communication, University of Notre
Dame "Fitzpatrick and Bronstein have for every public relations
professional established a foundation to practice advocacy
ethically. Practice settings may change, but Fitzpatrick and
Bronstein demonstrate that the individual professional has an
ongoing ethical imperative to advocate responsibly. Fitzpatrick's
discussion of the PRSA Code of Ethics concept of advocacy (which
she helped draft) breaks new and helpful ground, bringing clarity
and substance to this crucial ingredient of most public relations
practice." - James E. Lukaszewski, Chairman and President, The
Lukaszewski Group Inc. Ethics in Public Relations: Responsible
Advocacy is the first book to identify universal principles of
responsible advocacy in public relations. In this engaging book,
editors Kathy Fitzpatrick and Carolyn Bronstein bring together
prominent authorities in the field to address theoretic and
practical issues that illustrate the broad scope and complexity of
responsible advocacy in 21st-century public relations. The
collection explores such matters as the fragile line between
ethical and legal public relations practices, ethical challenges in
building relationships with increasingly diverse publics, the
requirements of ethical advocacy online, ethical accountability in
organizational settings, the special ethical obligations of
nonprofit groups, and ethical mandates in cross-border public
relations.
For many Americans, the emergence of a "porno chic" culture
provided an opportunity to embrace the sexual revolution by
attending a film like Deep Throat (1972) or leafing through an
erotic magazine like Penthouse. By the 1980s, this pornographic
moment was beaten back by the rise of Reagan-era political
conservatism and feminist anti-pornography sentiment. This volume
places pornography at the heart of the 1970s American experience,
exploring lesser-known forms of pornography from the decade, such
as a new, vibrant gay porn genre; transsexual/female impersonator
magazines; and pornography for new users, including women and
conservative Christians. The collection also explores the rise of a
culture of porn film auteurs and stars as well as the transition
from film to video. As the corpus of adult ephemera of the 1970s
disintegrates, much of it never to be professionally restored and
archived, these essays seek to document what pornography meant to
its producers and consumers at a pivotal moment. In addition to the
volume editors, contributors include Peter Alilunas, Gillian Frank,
Elizabeth Fraterrigo, Lucas Hilderbrand, Nancy Semin Lingo, Laura
Helen Marks, Nicholas Matte, Jennifer Christine Nash, Joe Rubin,
Alex Warner, Leigh Ann Wheeler, and Greg Youmans.
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