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Cableviewing (Paperback): Carrie Heeter, Bradley S. Greenberg Cableviewing (Paperback)
Carrie Heeter, Bradley S. Greenberg
R1,620 Discovery Miles 16 200
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This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.

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