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Showing 1 - 5 of 5 matches in All Departments
Carrie Kills A Man* is about growing up in a world that doesn't want you, and about how it feels to throw a hand grenade into a perfect life. It's the story of how a tattooed transgender rock singer killed a depressed suburban dad, and of the lessons you learn when you renounce all your privilege and power. When more people think they've seen a ghost than met a trans person, it's easy for bad actors to exploit that - and they do, as you can see from the headlines and online. But here's the reality, from someone who's living it. From coming out and navigating trans parenthood to the thrills of gender-bending pop stars, fashion disasters and looking like Velma Dinkley, this is a tale of ripping it up and starting again: Carrie's story in all its fearless, frank and funny glory. *"Spoiler: That man was me." - Carrie
Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it very wrong. This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience, and how to use social media tools.
A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea. In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
Technical writing is about communicating key information to the people who need it. It might be a manual for an application, a guide to using heavy machinery, or a diagnostic aide for medical practitioners. It needs to be clear and it needs to be precise. This book shows you how to achieve this and more. Whatever the content or context, in this book you'll discover the essential tools and resources that you need to create technical writing that works for everyone.
Technically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn't have to be that way. In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover how to write for maximum impact and how to make your enthusiasm even more infectious.
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