Engaging with customers through social media is essential for
businesses in this day and age. Writing for social media can be
difficult to get right and even big brands can get it very wrong.
This book walks you through how to deliver maximum benefit for your
business through your social media writing. Topics include how to
develop an online persona, how to tailor your messages across
different social media platforms, how to appeal to your audience,
and how to use social media tools.
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