Find your bearings in this rapidly evolving hybrid reference environment through proven strategies, advice, exercises and research from three experts in the field. The revised second edition of this practical how-to for all types of librarians will teach you to understand the needs of public, academic and special library users across any virtual setting - email, text messaging, social networking websites - as well as in traditional and face-to-face models of communication. Based on the latest research in communication theory, the book includes new exercises and examples to help you practice effective reference transactions and avoid common pitfalls. Guidance for helping users with special language-related needs (such as speech and hearing disabilities and English Language Learners) and social difficulties is also included, as are updated chapters on readers' advisory interviewing and policy and training procedures. An extensively revised chapter on virtual reference features new sections on live chat and instant messaging services, as well as a discussion of Web 2.0 initiatives and updated information on e-mail reference. Pooling their wealth of experience, the authors share real-life interview examples alongside constructive critiques and practical suggestions to improve interviewing methods. "Booklist"'s praise of the previous edition holds true with this new edition: 'The work is laudable for its practicality, clarity, cogency, and supportive data...In short, an essential read for all current and future reference librarians'.

Based on the latest research in communication theory but tailored specifically for real-world application, this updated manual speaks equally to the needs of students preparing to enter the profession and those who are already fielding reference inquiries. The authors, working in consultation with a stellar advisory board of scholars and practitioners, present a convenient and comprehensive resource that will teach you how to understand the needs of public, academic, and special library users across any virtual setting-including email, text messaging, and social media-as well as in traditional and face-to-face models of communication. Packed with exercises and examples to help you practice effective reference transactions and avoid common pitfalls,

Drawing on scholarly research findings, this book presents a cogent case that librarians can use to work towards prioritization of reading in libraries and in schools. Reading is more important than it has ever been-recent research on reading, such as PEW reports and Scholastic's "Kids and Family Reading Report," proves that fact. This new edition of Reading Matters provides powerful evidence that can be used to justify the establishment, maintenance, and growth of pleasure reading collections, both fiction and nonfiction, and of readers' advisory services. The authors assert that reading should be woven into the majority of library activities: reference, collection building, provision of leisure materials, readers' advisory services, storytelling and story time programs, adult literacy programs, and more. This edition also addresses emergent areas of interest, such as e-reading, e-writing, and e-publishing; multiple literacies; visual texts; the ascendancy of young adult fiction; and fan fiction. A new chapter addresses special communities of YA readers. The book will help library administrators and personnel convey the importance of reading to grant-funding agencies, stakeholders, and the public at large. LIS faculty who wish to establish and maintain courses in readers' advisory will find it of particular interest. Provides proof of the library's vital role in readers' lives, information that may be used to justify services and collections Compiles current research on reading from diverse sources and presents it intuitively, saving librarians time and energy when searching for research findings Offers a clear rationale for making pleasure reading a priority in libraries and in schools

Based on years of ground-breaking research, this book supplies a look at the unique relationship between each text and the individual reader that results in a satisfying, pleasurable, and even life-changing reading experience. Following up on her critically acclaimed Reading Matters: What the Research Reveals about Reading, Libraries, and Community, Catherine Sheldrick Ross takes a new look at pleasure reading through 30 thought-provoking essays based on themes arranged from A to Z. In short lively chapters, she discusses topics ranging from "Alexia," "Bad Reading," and "Changing Lives" to "Romance Fiction," "Self-help," "Titles," "Vampires," and "Year of Reading." Drawing on her own research as well as other published sources, Ross comments on the significance of each theme, provides examples of the phenomenon, and develops the topic chronologically, through further examples, or through reversals. The essays are unified by an underlying theory of reading that views readers as sense-makers, actively engaged in reading themselves into the text and reading the texts back into their own lives. It gives educators and librarians insights into their roles with readers and offers a message about the importance of pleasure reading. A short list of resources for further reading is supplied with each topic. Supplies succinct, authoritative, and readable accounts on a wide range of genre literature and explains why these types of books appeal to readers Promotes the librarian's role with readers and helps librarians design readers' advisory services to better serve readers Offers valuable insights into readers and reading based on reading research Includes an extensive bibliography and list of relevant titles for further reading Provides a fascinating read for librarians, educators, and avid readers

Drawing upon data published in a variety of scholarly journals, monographs in education, cultural studies, media studies, and libraries and information studies, as well as their own research findings, these authors shatter some of the popular myths about reading and offer a cogent case for the library's vital role in the life of a reader. By providing a road map to research findings on reading, reader-response, audiences, genres, the value of popular culture, the social nature of reading, and the role of libraries in promoting literacy and reading, this guide offers a clear rationale for making pleasure reading a priority in the library and in schools. The authors assert that reading for pleasure is as vital as ever; and that it is, and should be, woven into the majority of activities librarians consider fundamental: reference, collection building, provision of leisure materials, readers' advisory services, storytelling programs, adult literacy programs, and the like. Reading Matters covers "myths about reading," "the boy problem," "reading and identity," "how readers select books," and "reading as a social activity." An essential resource for library administrators and personnel, the book will help them convey a message about the importance of reading to grant-funding agencies and others. It contains powerful proof that can be used to justify the establishment, maintenance, and growth of fiction (and other pleasure reading) collections, and of readers' advisory services. It is also of interest to LIS faculty who wish to establish/maintain courses in readers' advisory, and can be used as supplemental reading in these classes. Finally, it is a great model and aide for additional researchon this topic.

This updated and expanded version of the training guide Booklist called "one of the most valuable professional publications to come off the presses in a long time" is completely revised with new sections outlining the opportunities offered by contemporary communication media. This third edition incorporates updated and expanded references with more resource information on cross-cultural communication, including new applications of communication principles and the latest research-based material on communication in general. Ross, together with new co-author Nilsen, has maintained and updated sections on Mastering individual skills Sensitivity to cultural, ethnic, and linguistic issues Communicating with current technology using presentation software Practical tips and skills training exercises, examples of common library situations, interesting research facts, a special section on support staff, and references to other sources are listed throughout this practical guide.

This guide identifies hundreds of books that can help children develop into engaged readers. Children's librarians, collection development specialists in public libraries, as well as K–8 school librarians and teachers will choose from the best in children's titles. This unique readers' advisory and collection development guide for librarians and others who work with children focuses on readers and their needs, rather than simply categorizing books by their characteristics and features as traditional literature guides do. Taking this unusual perspective brings forth powerful new tools and curricular ideas on how to promote the classics, and how to best engage with young readers and meet their personal and emotional needs to boost interest and engagement. The guide identifies seven reader-driven appeals, or themes, that are essential to successful readers' advisory: awakening new perspectives; providing models for identity; offering reassurance, comfort, strength, and confirmation of self-worth; connecting with others; giving courage to make a change; facilitating acceptance; and building a disinterested understanding of the world. By becoming aware of and tapping into these seven themes, librarians and other educators can help children more deeply connect with books, thereby increasing the odds of becoming lifelong readers. The detailed descriptions of each book provide plot summaries as well as notes on themes, subjects, reading interest levels, adaptations and alternative formats, translations, and read-alikes. This informative guide will also aid librarians in collection development and bibliotherapy services.

This expanded text has been rewritten to better serve the verbal and written communication needs of the modern library. Many types of communication are covered including: public speaking and conducting interviews; leading group discussion; public service announcements; and writing memos, letters, and formal reports. This edition features: an expanded section on mastering individual skills; sensitivity to cultural, ethical, and linguistic issues; using voice mail and e-mail; practicing netiquette in chat groups; designing WWW pages; teleconferencing and videoconferencing; using presentation software; and teaching skills to support staff. Practical tips and skills training exercises, examples of common library situations, research facts, and reference to sources for more information round out this practical guide. This work may be of use to library staff, volunteers. information and referral counsellors, and staff trainers.