This book provides a critique of the knowledge business, and describes and evaluates its different manifestations in, and impacts on, the university sector. Its focus is the social sciences and, in particular, housing and urban studies. Drawing on a wide range of experiences, both in the UK and elsewhere, it illustrates the changing management of the academy, and the development, by university managers, of instruments or techniques of control to ensure that academics are disciplined in ways that are commensurate with achieving commercial goals. The individual chapters highlight the different ways in which the academy is being put to work for commercial gain, and they evaluate how far the public service ethos of the universities is coming apart in a context in which what is to be serviced is increasingly a private clientele defined by their 'ability to pay'. The Knowledge Business examines the contradictions and tensions associated with these processes, highlighting the implications for the academic labour process, and the future of the academy.

Despite numerous sources suggesting that Islamophobia is becoming both increasingly prevalent and societally acceptable in the contemporary world, there remains a lack of textual sources that consider either the phenomenon itself, or its manifestations and consequences. There is no authoritative text that attempts to understand or contextualise what might be seen to be one of the most dangerous prejudices in the contemporary climate. Chris Allen begins by looking at ways of defining and understanding Islamophobia. He traces its historical evolution to the present day, considering the impact of recent events and their aftermath especially in the wake of the events of September 11, before trying to understand and comprehend a wider conception of the phenomenon. A series of investigations thematically consider the role of the media, the contemporary positioning of Muslims throughout the world, and whether Islamophobia can be seen to be a continuum of historical anti-Muslimism or anti-Islamism, or whether Islamophobia is an entirely modern concept. The issue of Islamophobia is considered from the perspective of the local, regional, and global. The incidence of Islamophobia, and the magnitude of the phenomenon and its consequences, is one that warrants a greater investigation in the world today. This book is both academically and socially relevant and necessary.

This book provides a critique of the knowledge business, and describes and evaluates its different manifestations in, and impacts on, the university sector. Its focus is the social sciences and, in particular, housing and urban studies. Drawing on a wide range of experiences, both in the UK and elsewhere, it illustrates the changing management of the academy, and the development, by university managers, of instruments or techniques of control to ensure that academics are disciplined in ways that are commensurate with achieving commercial goals. The individual chapters highlight the different ways in which the academy is being put to work for commercial gain, and they evaluate how far the public service ethos of the universities is coming apart in a context in which what is to be serviced is increasingly a private clientele defined by their 'ability to pay'. The Knowledge Business examines the contradictions and tensions associated with these processes, highlighting the implications for the academic labour process, and the future of the academy.

Despite numerous sources suggesting that Islamophobia is becoming both increasingly prevalent and societally acceptable in the contemporary world, there remains a lack of textual sources that consider either the phenomenon itself, or its manifestations and consequences. There is no authoritative text that attempts to understand or contextualise what might be seen to be one of the most dangerous prejudices in the contemporary climate. Chris Allen begins by looking at ways of defining and understanding Islamophobia. He traces its historical evolution to the present day, considering the impact of recent events and their aftermath especially in the wake of the events of September 11, before trying to understand and comprehend a wider conception of the phenomenon. A series of investigations thematically consider the role of the media, the contemporary positioning of Muslims throughout the world, and whether Islamophobia can be seen to be a continuum of historical anti-Muslimism or anti-Islamism, or whether Islamophobia is an entirely modern concept. The issue of Islamophobia is considered from the perspective of the local, regional, and global. The incidence of Islamophobia, and the magnitude of the phenomenon and its consequences, is one that warrants a greater investigation in the world today. This book is both academically and socially relevant and necessary.

Housing market renewal is one of the most controversial urban policy programmes of recent years. Housing Market Renewal and Social Class critically examines the rationale for housing market renewal: to develop 'high value' housing markets in place of the so-called 'failing markets' of low-cost housing. Whose interests are served by such a programme and who loses out? Drawing on empirical evidence from Liverpool, the author argues that housing market renewal plays to the interests of the middle classes in viewing the market for houses as a field of social and economic 'opportunities', a stark contrast to a working class who are more concerned with the practicalities of 'dwelling'. Against this background of these differing attitudes to the housing market, Housing Market Renewal and Social Class explores the difficult question of whether institutions are now using the housing market renewal programme to make profits at the expense of ordinary working-class people. Reflecting on how this situation has come about, the book critically examines the purpose of current housing market renewal policies, and suggests directions for interested social scientists wishing to understand the implications of the programme. Housing Market Renewal and Social Class provides a unique phenomenological understanding of the relationship between social class and the market for houses, and will be compelling reading for anybody concerned with the situation of working class people living in UK cities.

Do criminal cultures generate drug use? Crime, Drugs and Social Theory critiques conventional academic and policy thinking concerning the relationship between urban deprivation, crime and drug use. Chris Allen outlines an innovative constructionist phenomenological perspective to explore these relationships in a new light. He discusses how people living in deprived urban areas develop 'natural attitudes' towards activities, such as crime and drug use, that are prevalent in the social worlds they inhabit, and shows that this produces forms of articulation such as 'I don't know why I take drugs', 'I just take them' and 'drugs come naturally to me'. He then draws on his constructionist phenomenology to help understand the 'natural attitude' towards crime and drugs that emerge from conditions of urban deprivation, as well as the non-reasoned forms of articulation that emerge from this attitude. The book argues that understanding the conditions in which drug users deviate from their 'natural attitude' can help effective intervention in the lives of drug users.

Do criminal cultures generate drug use? Crime, Drugs and Social Theory critiques conventional academic and policy thinking concerning the relationship between urban deprivation, crime and drug use. Chris Allen outlines an innovative constructionist phenomenological perspective to explore these relationships in a new light. He discusses how people living in deprived urban areas develop 'natural attitudes' towards activities, such as crime and drug use, that are prevalent in the social worlds they inhabit, and shows that this produces forms of articulation such as 'I don't know why I take drugs', 'I just take them' and 'drugs come naturally to me'. He then draws on his constructionist phenomenology to help understand the 'natural attitude' towards crime and drugs that emerge from conditions of urban deprivation, as well as the non-reasoned forms of articulation that emerge from this attitude. The book argues that understanding the conditions in which drug users deviate from their 'natural attitude' can help effective intervention in the lives of drug users.

Housing market renewal is one of the most controversial urban policy programmes of recent years. Housing Market Renewal and Social Class critically examines the rationale for housing market renewal: to develop 'high value' housing markets in place of the so-called 'failing markets' of low-cost housing. Whose interests are served by such a programme and who loses out? Drawing on empirical evidence from Liverpool, the author argues that housing market renewal plays to the interests of the middle classes in viewing the market for houses as a field of social and economic 'opportunities', a stark contrast to a working class who are more concerned with the practicalities of 'dwelling'. Against this background of these differing attitudes to the housing market, Housing Market Renewal and Social Class explores the difficult question of whether institutions are now using the housing market renewal programme to make profits at the expense of ordinary working-class people. Reflecting on how this situation has come about, the book critically examines the purpose of current housing market renewal policies, and suggests directions for interested social scientists wishing to understand the implications of the programme. Housing Market Renewal and Social Class provides a unique phenomenological understanding of the relationship between social class and the market for houses, and will be compelling reading for anybody concerned with the situation of working class people living in UK cities.

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.

This book investigates the contested phenomena of Islamophobia, exploring the dichotomous relationship that exists between Islamophobia as a political concept and Islamophobia as a 'real' and tangible discriminatory phenomenon. In doing so, this book improves understanding about Islamophobia through arguing how this dichotomous contestation serves a number of functions. To do so, Allen radically reframes and reconfigures existing notions and understandings of Islamophobia. It does so in two ways. First, through presenting empirical data gathered from more than 100 victims of Islamophobic hate crime to categorically evidence that Islamophobia is indeed real and tangible. Second, through unrivalled 'insider' experience gained as an independent adviser on Islamophobia and associated issues to various political, community and third sector stakeholders. Challenging existing scholarly conceptions of Islamophobia, this book also challenges politicians and policymakers to do more.

This book investigates the contested phenomena of Islamophobia, exploring the dichotomous relationship that exists between Islamophobia as a political concept and Islamophobia as a 'real' and tangible discriminatory phenomenon. In doing so, this book improves understanding about Islamophobia through arguing how this dichotomous contestation serves a number of functions. To do so, Allen radically reframes and reconfigures existing notions and understandings of Islamophobia. It does so in two ways. First, through presenting empirical data gathered from more than 100 victims of Islamophobic hate crime to categorically evidence that Islamophobia is indeed real and tangible. Second, through unrivalled 'insider' experience gained as an independent adviser on Islamophobia and associated issues to various political, community and third sector stakeholders. Challenging existing scholarly conceptions of Islamophobia, this book also challenges politicians and policymakers to do more.

Have you ever been faced with a new type of query to write, or been asked to create an unfamiliar database object? In such situations, you have probably wanted a good, solid example upon which to build, and instead have been forced into the drudgery of parsing railroad-style syntax diagrams in Oracle's manual set. This book frees you from that drudgery by providing tested and working examples of SQL used to solve common problems faced by developers and database administrators on a daily basis. When you're under pressure to get results fast, Oracle SQL Recipes is there at your side.Example-based, providing quality solutions to everyday problems Respects your time by putting solutions first and keeping discussions short Solves the most commonly encountered SQL problems What you'll learn Recognize common query patterns and apply their corresponding solutions. Solve common reporting problems such as sorting rows into buckets. Troubleshoot SQL performance problems. Create and manage database objects such as tables, indexes, and views. Work with XML and tree-structured data. Take advantage of analytic functions, regular expressions, hierarchical query support, and other powerful aspects of Oracle SQL. Who this book is for

Oracle SQL Recipes is written for developers and database administrators who write SQL to run against an Oracle database. It is further written for those whose time is precious, and who just wish for a good example to help them get on with their work. If you want to spend your time writing SQL rather than reading about it, then this is the right book for you. Table of Contents The Basics Summarizing and Aggregating Data Querying from Multiple Tables Creating and Deriving Data Common Query Patterns Working with Date and Time Values Strings Working with Numbers Managing Transactions Data Dictionary Common Reporting Problems Cleansing Data Tree-Structured Data Working with XML Data Partitioning LOBs Database Administration Object Management SQLMonitoring and Tuning Database Troubleshooting

Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.

The Book on Toronto Real Estate will introduce and guide you through the world of real estate investing in Toronto and the Greater Toronto Area. This book contains tools and strategies for the first time buyer and real estate investor alike such as how to find your target property, featured up and coming Toronto neighborhoods and exposing the 9 real estate investing myths. There are no shortage of places people will advise you to put your money and begin building your wealth - tax-free savings accounts, stocks, GICs, bonds, hard assets such as gold and silver, and, of course, real estate. There are positives and negatives to every single approach; every investment option has its ups and downs. In this instance and for the purposes of this book, the focus is on Toronto real estate alone because that is what I do best. If you have questions on any of the other asset types, speak with an expert in one of those fields. And when you're looking at getting involved in real estate investing, think of it as a normal business requiring daily operations. Real estate investing is not a hobby, it is a business. You'll want to make sure before you begin investing in real estate that you and your partners - be it family, friends or someone else, are 100% committed to moving forward. Do this first - before you put money on the table. I'm often asked "Can I begin investing in real estate if I have a full-time job?" The answer is yes I'm sure we've all seen the infomercials or online flash ads that feature some guy on a beach sipping on a pina colada. He looks into the camera and claims, "You, too, can have all this only working 10 hours a week " The truth is, there is no simple, no-risk, get-rich-quick real estate system, at least not one that I have found so far. Real Estate by nature is not fast and easy, but it can be richly rewarding if you are willing to put the work into your personal real estate investing business.

Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's fast-paced, exhilarating world of advertising - demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.