This book provides a critique of the knowledge business, and describes and evaluates its different manifestations in, and impacts on, the university sector. Its focus is the social sciences and, in particular, housing and urban studies. Drawing on a wide range of experiences, both in the UK and elsewhere, it illustrates the changing management of the academy, and the development, by university managers, of instruments or techniques of control to ensure that academics are disciplined in ways that are commensurate with achieving commercial goals. The individual chapters highlight the different ways in which the academy is being put to work for commercial gain, and they evaluate how far the public service ethos of the universities is coming apart in a context in which what is to be serviced is increasingly a private clientele defined by their 'ability to pay'. The Knowledge Business examines the contradictions and tensions associated with these processes, highlighting the implications for the academic labour process, and the future of the academy.

Despite numerous sources suggesting that Islamophobia is becoming both increasingly prevalent and societally acceptable in the contemporary world, there remains a lack of textual sources that consider either the phenomenon itself, or its manifestations and consequences. There is no authoritative text that attempts to understand or contextualise what might be seen to be one of the most dangerous prejudices in the contemporary climate. Chris Allen begins by looking at ways of defining and understanding Islamophobia. He traces its historical evolution to the present day, considering the impact of recent events and their aftermath especially in the wake of the events of September 11, before trying to understand and comprehend a wider conception of the phenomenon. A series of investigations thematically consider the role of the media, the contemporary positioning of Muslims throughout the world, and whether Islamophobia can be seen to be a continuum of historical anti-Muslimism or anti-Islamism, or whether Islamophobia is an entirely modern concept. The issue of Islamophobia is considered from the perspective of the local, regional, and global. The incidence of Islamophobia, and the magnitude of the phenomenon and its consequences, is one that warrants a greater investigation in the world today. This book is both academically and socially relevant and necessary.

This book provides a critique of the knowledge business, and describes and evaluates its different manifestations in, and impacts on, the university sector. Its focus is the social sciences and, in particular, housing and urban studies. Drawing on a wide range of experiences, both in the UK and elsewhere, it illustrates the changing management of the academy, and the development, by university managers, of instruments or techniques of control to ensure that academics are disciplined in ways that are commensurate with achieving commercial goals. The individual chapters highlight the different ways in which the academy is being put to work for commercial gain, and they evaluate how far the public service ethos of the universities is coming apart in a context in which what is to be serviced is increasingly a private clientele defined by their 'ability to pay'. The Knowledge Business examines the contradictions and tensions associated with these processes, highlighting the implications for the academic labour process, and the future of the academy.

Do criminal cultures generate drug use? Crime, Drugs and Social Theory critiques conventional academic and policy thinking concerning the relationship between urban deprivation, crime and drug use. Chris Allen outlines an innovative constructionist phenomenological perspective to explore these relationships in a new light. He discusses how people living in deprived urban areas develop 'natural attitudes' towards activities, such as crime and drug use, that are prevalent in the social worlds they inhabit, and shows that this produces forms of articulation such as 'I don't know why I take drugs', 'I just take them' and 'drugs come naturally to me'. He then draws on his constructionist phenomenology to help understand the 'natural attitude' towards crime and drugs that emerge from conditions of urban deprivation, as well as the non-reasoned forms of articulation that emerge from this attitude. The book argues that understanding the conditions in which drug users deviate from their 'natural attitude' can help effective intervention in the lives of drug users.

Do criminal cultures generate drug use? Crime, Drugs and Social Theory critiques conventional academic and policy thinking concerning the relationship between urban deprivation, crime and drug use. Chris Allen outlines an innovative constructionist phenomenological perspective to explore these relationships in a new light. He discusses how people living in deprived urban areas develop 'natural attitudes' towards activities, such as crime and drug use, that are prevalent in the social worlds they inhabit, and shows that this produces forms of articulation such as 'I don't know why I take drugs', 'I just take them' and 'drugs come naturally to me'. He then draws on his constructionist phenomenology to help understand the 'natural attitude' towards crime and drugs that emerge from conditions of urban deprivation, as well as the non-reasoned forms of articulation that emerge from this attitude. The book argues that understanding the conditions in which drug users deviate from their 'natural attitude' can help effective intervention in the lives of drug users.

Despite numerous sources suggesting that Islamophobia is becoming both increasingly prevalent and societally acceptable in the contemporary world, there remains a lack of textual sources that consider either the phenomenon itself, or its manifestations and consequences. There is no authoritative text that attempts to understand or contextualise what might be seen to be one of the most dangerous prejudices in the contemporary climate. Chris Allen begins by looking at ways of defining and understanding Islamophobia. He traces its historical evolution to the present day, considering the impact of recent events and their aftermath especially in the wake of the events of September 11, before trying to understand and comprehend a wider conception of the phenomenon. A series of investigations thematically consider the role of the media, the contemporary positioning of Muslims throughout the world, and whether Islamophobia can be seen to be a continuum of historical anti-Muslimism or anti-Islamism, or whether Islamophobia is an entirely modern concept. The issue of Islamophobia is considered from the perspective of the local, regional, and global. The incidence of Islamophobia, and the magnitude of the phenomenon and its consequences, is one that warrants a greater investigation in the world today. This book is both academically and socially relevant and necessary.

Housing market renewal is one of the most controversial urban policy programmes of recent years. Housing Market Renewal and Social Class critically examines the rationale for housing market renewal: to develop 'high value' housing markets in place of the so-called 'failing markets' of low-cost housing. Whose interests are served by such a programme and who loses out? Drawing on empirical evidence from Liverpool, the author argues that housing market renewal plays to the interests of the middle classes in viewing the market for houses as a field of social and economic 'opportunities', a stark contrast to a working class who are more concerned with the practicalities of 'dwelling'. Against this background of these differing attitudes to the housing market, Housing Market Renewal and Social Class explores the difficult question of whether institutions are now using the housing market renewal programme to make profits at the expense of ordinary working-class people. Reflecting on how this situation has come about, the book critically examines the purpose of current housing market renewal policies, and suggests directions for interested social scientists wishing to understand the implications of the programme. Housing Market Renewal and Social Class provides a unique phenomenological understanding of the relationship between social class and the market for houses, and will be compelling reading for anybody concerned with the situation of working class people living in UK cities.

Housing market renewal is one of the most controversial urban policy programmes of recent years. Housing Market Renewal and Social Class critically examines the rationale for housing market renewal: to develop 'high value' housing markets in place of the so-called 'failing markets' of low-cost housing. Whose interests are served by such a programme and who loses out? Drawing on empirical evidence from Liverpool, the author argues that housing market renewal plays to the interests of the middle classes in viewing the market for houses as a field of social and economic 'opportunities', a stark contrast to a working class who are more concerned with the practicalities of 'dwelling'. Against this background of these differing attitudes to the housing market, Housing Market Renewal and Social Class explores the difficult question of whether institutions are now using the housing market renewal programme to make profits at the expense of ordinary working-class people. Reflecting on how this situation has come about, the book critically examines the purpose of current housing market renewal policies, and suggests directions for interested social scientists wishing to understand the implications of the programme. Housing Market Renewal and Social Class provides a unique phenomenological understanding of the relationship between social class and the market for houses, and will be compelling reading for anybody concerned with the situation of working class people living in UK cities.

This book investigates the contested phenomena of Islamophobia, exploring the dichotomous relationship that exists between Islamophobia as a political concept and Islamophobia as a 'real' and tangible discriminatory phenomenon. In doing so, this book improves understanding about Islamophobia through arguing how this dichotomous contestation serves a number of functions. To do so, Allen radically reframes and reconfigures existing notions and understandings of Islamophobia. It does so in two ways. First, through presenting empirical data gathered from more than 100 victims of Islamophobic hate crime to categorically evidence that Islamophobia is indeed real and tangible. Second, through unrivalled 'insider' experience gained as an independent adviser on Islamophobia and associated issues to various political, community and third sector stakeholders. Challenging existing scholarly conceptions of Islamophobia, this book also challenges politicians and policymakers to do more.

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.

Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's fast-paced, exhilarating world of advertising - demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.

This book investigates the contested phenomena of Islamophobia, exploring the dichotomous relationship that exists between Islamophobia as a political concept and Islamophobia as a 'real' and tangible discriminatory phenomenon. In doing so, this book improves understanding about Islamophobia through arguing how this dichotomous contestation serves a number of functions. To do so, Allen radically reframes and reconfigures existing notions and understandings of Islamophobia. It does so in two ways. First, through presenting empirical data gathered from more than 100 victims of Islamophobic hate crime to categorically evidence that Islamophobia is indeed real and tangible. Second, through unrivalled 'insider' experience gained as an independent adviser on Islamophobia and associated issues to various political, community and third sector stakeholders. Challenging existing scholarly conceptions of Islamophobia, this book also challenges politicians and policymakers to do more.

Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.

Have you ever been faced with a new type of query to write, or been asked to create an unfamiliar database object? In such situations, you have probably wanted a good, solid example upon which to build, and instead have been forced into the drudgery of parsing railroad-style syntax diagrams in Oracle's manual set. This book frees you from that drudgery by providing tested and working examples of SQL used to solve common problems faced by developers and database administrators on a daily basis. When you're under pressure to get results fast, Oracle SQL Recipes is there at your side.Example-based, providing quality solutions to everyday problems Respects your time by putting solutions first and keeping discussions short Solves the most commonly encountered SQL problems What you'll learn Recognize common query patterns and apply their corresponding solutions. Solve common reporting problems such as sorting rows into buckets. Troubleshoot SQL performance problems. Create and manage database objects such as tables, indexes, and views. Work with XML and tree-structured data. Take advantage of analytic functions, regular expressions, hierarchical query support, and other powerful aspects of Oracle SQL. Who this book is for

Oracle SQL Recipes is written for developers and database administrators who write SQL to run against an Oracle database. It is further written for those whose time is precious, and who just wish for a good example to help them get on with their work. If you want to spend your time writing SQL rather than reading about it, then this is the right book for you. Table of Contents The Basics Summarizing and Aggregating Data Querying from Multiple Tables Creating and Deriving Data Common Query Patterns Working with Date and Time Values Strings Working with Numbers Managing Transactions Data Dictionary Common Reporting Problems Cleansing Data Tree-Structured Data Working with XML Data Partitioning LOBs Database Administration Object Management SQLMonitoring and Tuning Database Troubleshooting

The Essential Guide to Open Source Flash Development is a practical development guide to creating Flash applications with OS Flash tools and workflows. You will walk away with an understanding of what tools will best suit your current situation, making your development easier and more productive, and with a knowledge of how to install and set them up. Open Source Flash has been a revolution for Flash and has made a major impact on how people build Flash content. The Open Source tools available expand on Flash's existing toolset, enabling you to do such things as easily create full 3D in Flash, or hook up to an Open Source video streaming server. Many of these useful tools are powerful yet lack documentation. This book explains in step-by-step detail how to use the most popular of the Open Source Flash tools. Explore the Open Source tools available and learn how to identify which tool you need, and how to best fit it into your workflow. Step-by-step workthroughs guide you through development with the most popular Open Source Flash tools. Written by the project leads and Open Source Flash aficionados. What you'll learn Learn how to integrate Open Source tools with existing commercial tools, and where they fit into your workflow most effectively. Get effective documentation on installation and usage, where currently very little exists in a lot of cases. Combine Open Source tools together in optimized workflows, with many real world examples and tips and tricks. Create high-speed, fully interactive 3D in Flash with Papervision3D. Stream audio and video over the internet using Red5. Exchange data natively in Flash and Flash Lite using SWX. Who is this book for? This book is for Flashdevelopers and designers with an interest in discovering what sort of Open Source products are available, and how they can be used. If you want to expand your Flash toolset and explore the Open Source Flash community then this book is for you. If you already use some Open Source Flash tools, then you will find this book a useful documentation resource as well as an eye-opener to the other tools that are available.