The Joe Startup Plan is written as an "un-business" business book where we minimize the business mumbo jumbo. While many existing books help readers learn the concepts of entrepreneurship, this book teaches how to actually do entrepreneurship. Joe Startup is an easy-to-use startup plan creator. This book will help new and experienced entrepreneurs manage the process of generating lots of fuzzy ideas and crystallizing one into a streetsmart plan. Small business owners can use Joe Startup to develop a comprehensive plan to create opportunities. Finally, professors and students can use Joe Startup as the practical companion to academic entrepreneurship texts. The book's content is not intended to be exhaustive, but distilled to the essentials. In other words, the content is the streetsmart advice an experienced mentor would give an entrepreneur. The book is broken down into six processes: Dream, Think, Create, Tell, Sell and Run. There are 26 step-by-step modules. Each lesson includes an introduction, examples, insights, instructions, and templates. QR codes can be scanned to watch a video online or use online templates. While the lessons are designed to build on one another, the reader can jump around depending on the learning preference. This multimedia workbook is fully integrated with www.JoeStartup.com, a free, accompanying startup creator which can be instantly shared with friends and advisors. Readers can work at their own pace. The reader will have a plan to actually start a business upon completion of this book. The inspiration for this book is that a simple-to-use startup builder is needed to build confidence and create a startup revolution around the world. The ultimate goal of this book is simplicity. Writing a good startup plan can be really, really hard. But, learning how to write a plan does not have to be. Any Joe can do it.