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In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis
explore ways to unite corporate communication and integrated
marketing communication (IMC ) by better understanding the human
communication relationships people have with companies and brands
in a technological age. Specifically, the authors analyze the
historical development of corporate communication and IMC, the
importance of rhetorically engaging audiences ethically, and the
relationship between organizational culture and corporate
communication and IMC practices. Drawing on a wide array of popular
culture and industry examples, McDowell Marinchak and DeIuliis
provide a practical approach and argument for bringing together
corporate communication and IMC to better understand audience in
business practices. In an age where the connection between
consumption and identity are further compounded by communication
technologies, this approach offers an ethical and pragmatic way to
reaching audiences beyond stakeholders. Scholars of communication,
public relations, and business will find this book of particular
interest.
Integrated Marketing Communication (IMC) is a holistic approach to
the areas of advertising, public relations, branding, promotions,
event and experiential marketing, and related fields of strategic
communication. Integrated Marketing Communication: Creating Spaces
for Engagement explores how IMC can open up spaces for engagement
in our classrooms and our communities. The breadth of the
contributors is in the spirit of IMC, examining public and private
sector organizations that offer products and services while relying
on various methodologies and theoretical approaches, with
particular emphasis on rhetoric, philosophy of communication,
qualitative research, and historical perspectives in IMC. Moreover,
each chapter considers IMC from a different communicative
perspective, including strategic communication, philosophy of
communication, rhetorical theory, health communication, crisis and
risk communication, communication theory, and mass communication.
Integrated Marketing Communication (IMC) is a holistic approach to
the areas of advertising, public relations, branding, promotions,
event and experiential marketing, and related fields of strategic
communication. Integrated Marketing Communication: Creating Spaces
for Engagement explores how IMC can open up spaces for engagement
in our classrooms and our communities. The breadth of the
contributors is in the spirit of IMC, examining public and private
sector organizations that offer products and services while relying
on various methodologies and theoretical approaches, with
particular emphasis on rhetoric, philosophy of communication,
qualitative research, and historical perspectives in IMC. Moreover,
each chapter considers IMC from a different communicative
perspective, including strategic communication, philosophy of
communication, rhetorical theory, health communication, crisis and
risk communication, communication theory, and mass communication.
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