|
|
Showing 1 - 14 of
14 matches in All Departments
Gain a lifetime of experience from the inventor of test marketing
and coupon sampling -- Claude C. Hopkins. Here, you'll get two
landmark works in one easy-to-carry volume and discover his fixed
principles and basic fundamentals that still prevail today.
This Edition Includes: How Advertising Laws Are Established - Just
Salesmanship - Offer Service - Mail Order Advertising - What It
Teaches - Headlines - Psychology - Being Specific - Tell Your Full
Story - Art in Advertising - Things Too Costly - Information -
Strategy - Use of Samples - Getting Distribution - Test Campaigns -
Leaning On Dealers - Individuality - Negative Advertising - Letter
Writing - A Name That Helps - Good Business
Unlike any other reprint of the original, unedited 1923 text by
Claude Hopkins, this version provides more practical information on
how to implement the concepts that Hopkins made famous. Each
chapter is linked to a web video where marketing maverick Pete
Mitchell is grilled about the real life implementation of the ideas
made famous in this book. This groundbreaking book is essential
reading for anyone looking to generate an never ending supply of
qualified prospects begging to do business with them. David Ogilvy
once said "Nobody should be allowed to have anything to do with
advertising until he has read this book seven times. It changed the
course of my life." Experience this unique version of "Scientific
Advertising" and crush your competition like ants on the sidewalk!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
![Claude Hopkins - Classics 1932-1934 [French Import] (CD): Claude Hopkins](http://media.loot.co.za/images/x80/4598052371971179215.jpg)
