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New Developments and Approaches in Consumer Behaviour Research (Hardcover): Claudia Mennicken, Ingo Balderjahn New Developments and Approaches in Consumer Behaviour Research (Hardcover)
Claudia Mennicken, Ingo Balderjahn
R4,410 Discovery Miles 44 100
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The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.

Interkulturelles Marketing - Wirkungszusammenhange Zwischen Kultur, Konsumverhalten Und Marketing (German, Paperback, 2000... Interkulturelles Marketing - Wirkungszusammenhange Zwischen Kultur, Konsumverhalten Und Marketing (German, Paperback, 2000 ed.)
Claudia Mennicken
R1,878 Discovery Miles 18 780
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Claudia Mennicken entwickelt einen konzeptionellen Bezugsrahmen fur ein interkulturelles Marketingmanagement und konstruiert eine Kulturkonzeption, die die Wirkungszusammenhange zwischen Kultur, Konsumverhalten und Marketing systematisch erfasst.

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