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New Developments and Approaches in Consumer Behaviour Research (Hardcover) Loot Price: R4,564
Discovery Miles 45 640
Repayment Terms: R428 pm x 12*
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New Developments and Approaches in Consumer Behaviour Research (Hardcover): Claudia Mennicken, Ingo Balderjahn

New Developments and Approaches in Consumer Behaviour Research (Hardcover)

Claudia Mennicken, Ingo Balderjahn

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Loot Price R4,564 Discovery Miles 45 640 | Repayment Terms: R428 pm x 12*

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The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: September 1998
First published: 1998
Editors: Claudia Mennicken • Ingo Balderjahn
Dimensions: 244 x 170 x 25mm (L x W x T)
Format: Hardcover
Pages: 345
ISBN-13: 978-0-333-73907-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 0-333-73907-8
Barcode: 9780333739075

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