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Intense Group Behavior and Brand Negativity - Comparing Rivalry in Politics, Religion, and Sport (Hardcover, 1st ed. 2023):... Intense Group Behavior and Brand Negativity - Comparing Rivalry in Politics, Religion, and Sport (Hardcover, 1st ed. 2023)
Cody T. Havard
R1,234 Discovery Miles 12 340 Ships in 12 - 17 working days

In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author's Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups.

Rivalry and Group Behavior Among Consumers and Brands - Comparisons In and Out of the Sport Context (Hardcover, 1st ed. 2021):... Rivalry and Group Behavior Among Consumers and Brands - Comparisons In and Out of the Sport Context (Hardcover, 1st ed. 2021)
Cody T. Havard
R1,853 Discovery Miles 18 530 Ships in 10 - 15 working days

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups. Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of individual and group behavior.

Understanding Rivalry and Its Influence on Sports Fans (Hardcover): Cody T. Havard Understanding Rivalry and Its Influence on Sports Fans (Hardcover)
Cody T. Havard
R4,704 Discovery Miles 47 040 Ships in 12 - 17 working days

While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to predict and identify their effect on social interaction, consumer behavior, and the entertainment industry. Understanding Rivalry and Its Influence on Sports Fans is an essential reference source that discusses what causes and influences rivalry, as well as how it impacts sport fans. Featuring research on topics such as bracketed morality, competitive sports, and social identity, this book is ideally designed for academics, students, and researchers studying the rivalry phenomenon across such disciplines as psychology, sociology, political science, sport and entertainment, consumer behavior, and marketing.

Rivalry in Sport - Understanding Fan Behavior and Organizations (Hardcover, 1st ed. 2020): Cody T. Havard Rivalry in Sport - Understanding Fan Behavior and Organizations (Hardcover, 1st ed. 2020)
Cody T. Havard
R1,506 Discovery Miles 15 060 Ships in 10 - 15 working days

This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry. Rivalry is a phenomenon that helps organizations and participants increase their output while also engaging fans. The author argues that the goal of rivalry should be to increase engagement and interest in the product without stepping over a sometimes invisible line resulting in fan or group member negativity, deviance, and violence. Through the introduction of two scales that specifically measure how group members react to out-groups in the sport setting, this book offers scholars deeper insights into what rivalry means and how it can be used to responsibly promote the sport product.

Understanding Rivalry and Its Influence on Sports Fans (Paperback): Cody T. Havard Understanding Rivalry and Its Influence on Sports Fans (Paperback)
Cody T. Havard
R3,701 Discovery Miles 37 010 Ships in 10 - 15 working days

While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to predict and identify their effect on social interaction, consumer behavior, and the entertainment industry. Understanding Rivalry and Its Influence on Sports Fans is an essential reference source that discusses what causes and influences rivalry, as well as how it impacts sport fans. Featuring research on topics such as bracketed morality, competitive sports, and social identity, this book is ideally designed for academics, students, and researchers studying the rivalry phenomenon across such disciplines as psychology, sociology, political science, sport and entertainment, consumer behavior, and marketing.

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