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Understanding Rivalry and Its Influence on Sports Fans (Hardcover)
Loot Price: R4,894
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Understanding Rivalry and Its Influence on Sports Fans (Hardcover)
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While rivalries are a key aspect of the sports world, they are not
well understood. It is essential to study how rivalries influence
fan behavior in order to predict and identify their effect on
social interaction, consumer behavior, and the entertainment
industry. Understanding Rivalry and Its Influence on Sports Fans is
an essential reference source that discusses what causes and
influences rivalry, as well as how it impacts sport fans. Featuring
research on topics such as bracketed morality, competitive sports,
and social identity, this book is ideally designed for academics,
students, and researchers studying the rivalry phenomenon across
such disciplines as psychology, sociology, political science, sport
and entertainment, consumer behavior, and marketing.
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