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In 1985, Nike released Michael Jordan's first sneaker, the Air
Jordan 1, and sneaker culture was born. Now thousands of people
wait in line at Supreme, and companies throw millions of dollars at
LeBron James to keep him in their marketing plans. The trend that
saw steady growth for decades with the emergence of sports,
hip-hop, and sportswear advertising has exploded into a phenomenon.
And no one has watched that phenomenon more closely than Complex.
Sneaker of the Year explores the past 35 years of sneaker culture
with the expertise, authority, and passion that only Complex can
offer. With vibrant photographs and illustrations throughout, as
well as input from some of the sneaker world's most important
voices, this compilation is a must-have for hypebeasts and
sneakerheads everywhere.
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