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Lead Market India - Key Elements and Corporate Perspectives for Frugal Innovations (Hardcover, 1st ed. 2017): Cornelius... Lead Market India - Key Elements and Corporate Perspectives for Frugal Innovations (Hardcover, 1st ed. 2017)
Cornelius Herstatt, Rajnish Tiwari
R3,342 Discovery Miles 33 420 Ships in 12 - 17 working days

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

Managing Innovation Driven Companies - Approaches in Practice (Hardcover): Hugo Tschirky, Cornelius Herstatt, David Probert,... Managing Innovation Driven Companies - Approaches in Practice (Hardcover)
Hugo Tschirky, Cornelius Herstatt, David Probert, Hans Georg Gemunden; Edited by M. Colombo; …
R1,479 Discovery Miles 14 790 Ships in 10 - 15 working days

This book emphasizes the practical side of Technology and Innovation Management. It includes significant contribution to the practice of strategizing, management of competences and innovation management. The findings presented on these selected topics are research-based, however each contribution covers the implementation of the research results.

Aiming Big with Small Cars - Emergence of a Lead Market in India (Hardcover, 2014 ed.): Rajnish Tiwari, Cornelius Herstatt Aiming Big with Small Cars - Emergence of a Lead Market in India (Hardcover, 2014 ed.)
Rajnish Tiwari, Cornelius Herstatt
R3,815 R3,333 Discovery Miles 33 330 Save R482 (13%) Ships in 12 - 17 working days

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.

Frugal Innovation in Healthcare - How Targeting Low-Income Markets Leads to Disruptive Innovation (Hardcover, 2015 ed.): Aditi... Frugal Innovation in Healthcare - How Targeting Low-Income Markets Leads to Disruptive Innovation (Hardcover, 2015 ed.)
Aditi Ramdorai, Cornelius Herstatt
R3,207 R2,612 Discovery Miles 26 120 Save R595 (19%) Ships in 12 - 17 working days

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

Management of Technology and Innovation in Japan (Hardcover, 2006 ed.): Cornelius Herstatt, Christoph Stockstrom, Hugo... Management of Technology and Innovation in Japan (Hardcover, 2006 ed.)
Cornelius Herstatt, Christoph Stockstrom, Hugo Tschirky, Akio Nagahira
R1,538 Discovery Miles 15 380 Ships in 10 - 15 working days

What Makes this Book Unique? No crystal ball is required to safely predict, that in the future - even more than in the past - mastered innovativeness will be a primary criterion distinguishing s- cessful from unsuccessful companies. At the latest since Michael Porter's study on the competitiveness of nations, the same criterion holds even for the evaluation of entire countries and national economies. Despite the innumerable number of p- lications and recommendations on innovation, competitive innovativeness is still a rare competency. The latest publication of UNICE - the European Industry - ganization representing 20 million large, midsize and small companies - speaks a clear language: Europe qualifies to roughly 60% (70%) of the innovation strength of the US (Japan). The record unemployment in many EU countries does not c- tradict this message. A main reason may be given by the fact that becoming an innovative organi- tion means increased openness towards the new and more tolerance towards risks and failures, both challenging the inherently difficult management art of cultural change. Further, lacking innovativeness is often related to legal and fiscal barriers which rather hinder than foster innovative activities. Yet another reason to explain Europe's notorious innovation gap refers to insufficient financial R&D resources on the company as well as on the national level. As a result, for example, hi- ranking decisions on the level of the European Commission are taken to increase R&D expenditures in the European Union from roughly 2% to 3% of GNP.

User-Innovation - Barriers to Democratization and IP Licensing (Paperback): Viktor Braun, Cornelius Herstatt User-Innovation - Barriers to Democratization and IP Licensing (Paperback)
Viktor Braun, Cornelius Herstatt
R1,436 Discovery Miles 14 360 Ships in 12 - 17 working days

Economic growth is highly dependent on technological progress and innovation, yet the sources from which these innovations originate are still largely misunderstood and untapped. Recent research has demonstrated that users, rather than manufacturers, are often a critical source of innovation in numerous fields from extreme sports to medical devices to software. This book systematically identifies the most important barriers to user-innovation and critically evaluates the democratization of innovation argument by critically assessing the main legal, economic, technological, and societal barriers to user-innovation for the first time and proposing alternative possibilities. Through original research the author reveals the dynamics of user-innovation and offers strategies for minimizing those factors that inhibit and stifle the spread of this phenomenon. From this analysis it becomes clear that user-innovation has become more difficult over time and that the problem is now of how manufacturers can enable users to overcome the discussed barriers and simultaneously benefit from such consumer-driven activities. Arguing that licenses are not just an important technology commercialization instrument but are tools critical to generating innovations, the author explains how licenses can in certain situations be employed to help users overcome some of the barriers to user-innovation. User-Innovation: Barriers to Democratization and IP Licensing is a practical guidebook as well as a startlingly original work of scholarship that will be essential reading for years to come.

The Silver Market Phenomenon - Marketing and Innovation in the Aging Society (Hardcover, 2nd ed. 2011): Florian Kohlbacher,... The Silver Market Phenomenon - Marketing and Innovation in the Aging Society (Hardcover, 2nd ed. 2011)
Florian Kohlbacher, Cornelius Herstatt
R1,799 Discovery Miles 17 990 Ships in 10 - 15 working days

The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "graying market" or "silver market", the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

Lead Market India - Key Elements and Corporate Perspectives for Frugal Innovations (Paperback, Softcover reprint of the... Lead Market India - Key Elements and Corporate Perspectives for Frugal Innovations (Paperback, Softcover reprint of the original 1st ed. 2017)
Cornelius Herstatt, Rajnish Tiwari
R2,789 Discovery Miles 27 890 Ships in 10 - 15 working days

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

Open Source Innovation - The Phenomenon, Participant's Behavior, Business Implications - The Phenomenon,... Open Source Innovation - The Phenomenon, Participant's Behavior, Business Implications - The Phenomenon, Participant's Behaviour, Business Implications (Paperback)
Cornelius Herstatt, Daniel Ehls
R1,329 Discovery Miles 13 290 Ships in 12 - 17 working days

Open Source Innovation (OSI) has gained considerable momentum within the last years. Academic and management practice interest grows as more and more end-users consider and even participate in Open Source product development like Linux, Android, or Wikipedia. Open Source Innovation: Phenomenon, Participant Behaviour, Impact brings together rigorous academic research and business importance in scrutinizing OCI from three perspectives: The Phenomenon, Participants' Behavior, and Business Implications. The first section introduces OCI artefacts, including who is participating and why, and provides a systematic overview of the literature. The second section stresses the behaviour of participants, highlighting participation progression, community selection, user entrepreneurship and fair behaviour, and answering key questions like how to manage governance rules, openness and community design aspects. The third explores the impact and implications of OSI for firms and economies by evaluating business models, uncovering opportunities for firms to interact with communities, and presenting value capture mechanisms. Open Source Innovation provides a full picture of the movement to help readers understand and engage with OSI from the micro perspective of individuals, to the community, to the macro perspective of firms and economies.

Frugal Innovation in Healthcare - How Targeting Low-Income Markets Leads to Disruptive Innovation (Paperback, Softcover reprint... Frugal Innovation in Healthcare - How Targeting Low-Income Markets Leads to Disruptive Innovation (Paperback, Softcover reprint of the original 1st ed. 2015)
Aditi Ramdorai, Cornelius Herstatt
R3,013 Discovery Miles 30 130 Ships in 10 - 15 working days

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

Aiming Big with Small Cars - Emergence of a Lead Market in India (Paperback, Softcover reprint of the original 1st ed. 2014):... Aiming Big with Small Cars - Emergence of a Lead Market in India (Paperback, Softcover reprint of the original 1st ed. 2014)
Rajnish Tiwari, Cornelius Herstatt
R3,483 Discovery Miles 34 830 Ships in 10 - 15 working days

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.

Managing Innovation Driven Companies - Approaches in Practice (Paperback, 1st ed. 2011): Hugo Tschirky, Cornelius Herstatt,... Managing Innovation Driven Companies - Approaches in Practice (Paperback, 1st ed. 2011)
Hugo Tschirky, Cornelius Herstatt, David Probert, Hans Georg Gemunden; Edited by M. Colombo; …
R1,470 Discovery Miles 14 700 Ships in 10 - 15 working days

Emphasizing the practical side of Technology and Innovation Management, this book includes significant contributions to the practice of strategizing, management of competences and innovation management. While the findings are research-based, each contribution has 'managerial implications' which cover the recommended implementation.

User-Innovation - Barriers to Democratization and IP Licensing (Hardcover): Viktor Braun, Cornelius Herstatt User-Innovation - Barriers to Democratization and IP Licensing (Hardcover)
Viktor Braun, Cornelius Herstatt
R4,174 Discovery Miles 41 740 Ships in 12 - 17 working days

Economic growth is highly dependent on technological progress and innovation, yet the sources from which these innovations originate are still largely misunderstood and untapped. Recent research has demonstrated that users, rather than manufacturers, are often a critical source of innovation in numerous fields from extreme sports to medical devices to software. This book systematically identifies the most important barriers to user-innovation and critically evaluates the democratization of innovation argument by critically assessing the main legal, economic, technological, and societal barriers to user-innovation for the first time and proposing alternative possibilities.

Through original research the author reveals the dynamics of user-innovation and offers strategies for minimizing those factors that inhibit and stifle the spread of this phenomenon. From this analysis it becomes clear that user-innovation has become more difficult over time and that the problem is now of how manufacturers can enable users to overcome the discussed barriers and simultaneously benefit from such consumer-driven activities. Arguing that licenses are not just an important technology commercialization instrument but are tools critical to generating innovations, the author explains how licenses can in certain situations be employed to help users overcome some of the barriers to user-innovation. User-Innovation: Barriers to Democratization and IP Licensing is a practical guidebook as well as a startlingly original work of scholarship that will be essential reading for years to come.

Open Source Innovation - The Phenomenon, Participant's Behavior, Business Implications - The Phenomenon,... Open Source Innovation - The Phenomenon, Participant's Behavior, Business Implications - The Phenomenon, Participant's Behaviour, Business Implications (Hardcover)
Cornelius Herstatt, Daniel Ehls
R4,308 Discovery Miles 43 080 Ships in 12 - 17 working days

Open Source Innovation (OSI) has gained considerable momentum within the last years. Academic and management practice interest grows as more and more end-users consider and even participate in Open Source product development like Linux, Android, or Wikipedia. Open Source Innovation: Phenomenon, Participant Behaviour, Impact brings together rigorous academic research and business importance in scrutinizing OCI from three perspectives: The Phenomenon, Participants' Behavior, and Business Implications. The first section introduces OCI artefacts, including who is participating and why, and provides a systematic overview of the literature. The second section stresses the behaviour of participants, highlighting participation progression, community selection, user entrepreneurship and fair behaviour, and answering key questions like how to manage governance rules, openness and community design aspects. The third explores the impact and implications of OSI for firms and economies by evaluating business models, uncovering opportunities for firms to interact with communities, and presenting value capture mechanisms. Open Source Innovation provides a full picture of the movement to help readers understand and engage with OSI from the micro perspective of individuals, to the community, to the macro perspective of firms and economies.

The Silver Market Phenomenon - Marketing and Innovation in the Aging Society (Paperback, 2nd ed. 2011): Florian Kohlbacher,... The Silver Market Phenomenon - Marketing and Innovation in the Aging Society (Paperback, 2nd ed. 2011)
Florian Kohlbacher, Cornelius Herstatt
R1,769 Discovery Miles 17 690 Ships in 10 - 15 working days

The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "graying market" or "silver market", the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

Management of Technology and Innovation in Japan (Paperback, Softcover reprint of hardcover 1st ed. 2006): Cornelius Herstatt,... Management of Technology and Innovation in Japan (Paperback, Softcover reprint of hardcover 1st ed. 2006)
Cornelius Herstatt, Christoph Stockstrom, Hugo Tschirky, Akio Nagahira
R1,509 Discovery Miles 15 090 Ships in 10 - 15 working days

What Makes this Book Unique? No crystal ball is required to safely predict, that in the future - even more than in the past - mastered innovativeness will be a primary criterion distinguishing s- cessful from unsuccessful companies. At the latest since Michael Porter's study on the competitiveness of nations, the same criterion holds even for the evaluation of entire countries and national economies. Despite the innumerable number of p- lications and recommendations on innovation, competitive innovativeness is still a rare competency. The latest publication of UNICE - the European Industry - ganization representing 20 million large, midsize and small companies - speaks a clear language: Europe qualifies to roughly 60% (70%) of the innovation strength of the US (Japan). The record unemployment in many EU countries does not c- tradict this message. A main reason may be given by the fact that becoming an innovative organi- tion means increased openness towards the new and more tolerance towards risks and failures, both challenging the inherently difficult management art of cultural change. Further, lacking innovativeness is often related to legal and fiscal barriers which rather hinder than foster innovative activities. Yet another reason to explain Europe's notorious innovation gap refers to insufficient financial R&D resources on the company as well as on the national level. As a result, for example, hi- ranking decisions on the level of the European Commission are taken to increase R&D expenditures in the European Union from roughly 2% to 3% of GNP.

Innovationen durch Wissenstransfer - Mit Analogien schneller und kreativer Loesungen entwickeln (German, Paperback, 2014 ed.):... Innovationen durch Wissenstransfer - Mit Analogien schneller und kreativer Loesungen entwickeln (German, Paperback, 2014 ed.)
Cornelius Herstatt, Katharina Kalogerakis, Marc Schulthess
R1,367 Discovery Miles 13 670 Ships in 10 - 15 working days

Die Fahigkeit, hoch innovative Produkte und Dienstleistungen schnell und mit uberschaubaren Risiken zu entwickeln, bietet Unternehmen einen entscheidenden Wettbewerbsvorteil. Solche Innovationen basieren zu einem grossen Teil auf bereits existierendem Wissen, welches geschickt neu kombiniert wird. Ein vielversprechender Ansatz, gezielt bestehendes Wissen aus anderen Bereichen fur eigene Innovationen zu nutzen, ist die Verwendung innovativer Analogien. Dabei wird eine Problemstellung abstrahiert, um einen Wissenstransfer aus einem anderen Sachgebiet, einer anderen Branche oder aus der Natur zu ermoglichen. Das Buch stellt die grundlegenden Zusammenhange eines Wissenstransfers auf Basis innovativer Analogien dar und gibt methodische Unterstutzung fur die Anwendung. Das Vorgehen und die wichtigsten Tools werden systematisiert. Fallbeispiele von erfolgreichen Innovationen, die auf einem Wissenstransfer uber innovative Analogien basieren, runden das Buch ab."

Management der fruhen Innovationsphasen - Grundlagen - Methoden - Neue Ansatze (German, Paperback, 2., uberarb. u. erw. Aufl.... Management der fruhen Innovationsphasen - Grundlagen - Methoden - Neue Ansatze (German, Paperback, 2., uberarb. u. erw. Aufl. 2007)
Cornelius Herstatt, Birgit Verworn
R1,770 Discovery Miles 17 700 Ships in 10 - 15 working days

Das vorliegende Buch gibt einen umfassenden praxisorientierten Einblick in die fruhen Phasen von Innovationsprozessen, deren Vorgaben funktionale Eigenschaften von Produkten und Kosten bereits zu einem Grossteil festlegen. Die 2. Auflage ist komplett uberarbeitet und um weitere Beitrage erganzt, die den rasanten Erkenntnisfortschritt der letzten vier Jahre widerspiegeln.
"

Interaktionen zwischen Anbietern und Nachfragern bei der Vermarktung und Beschaffung innovativer Dienstleistungen - Eine... Interaktionen zwischen Anbietern und Nachfragern bei der Vermarktung und Beschaffung innovativer Dienstleistungen - Eine explorative Fallstudienanalyse in der IT-Dienstleistungsbranche (German, Paperback, 2006 ed.)
Prof Dr Cornelius Herstatt; Antje Hoffmann
R2,309 Discovery Miles 23 090 Ships in 10 - 15 working days

Antje Hoffmann analysiert den Interaktionsprozess zwischen Anbietern und Nachfragern von Dienstleistungen bei der Vermarktung und Beschaffung innovativer Dienstleistungen. Sie identifiziert unterschiedliche Interaktionsmuster zwischen Anbieter und Nachfrager, die sie detailliert beschreibt und in ihrer Abhangigkeit von den Rahmenbedingungen untersucht."

Koordination von Innovationsprojekten (German, Paperback, 2006 ed.): Prof Dr Cornelius Herstatt Koordination von Innovationsprojekten (German, Paperback, 2006 ed.)
Prof Dr Cornelius Herstatt; Norbert Luhring
R1,961 Discovery Miles 19 610 Ships in 10 - 15 working days

Am Beispiel der Fahrzeugzulieferer- und der Elektronikbranche belegt Norbert Luhring die grosse Bedeutung des Einsatzes von Koordinationsinstrumenten - vor allem derjenigen, die ein gemeinsames Verstandnis unter den Beteiligten bei der Bearbeitung von Projektaufgaben fordern, - fur die Durchfuhrung von Innovationsprojekten. Neben der grundsatzlichen Anwendung einzelner Koordinationsinstrumente spielt die Form ihrer Anwendung eine herausragende Rolle

Produktentwicklung mit virtuellen Communities - Kundenwunsche erfahren und Innovationen realisieren (German, Paperback, 2004... Produktentwicklung mit virtuellen Communities - Kundenwunsche erfahren und Innovationen realisieren (German, Paperback, 2004 ed.)
Cornelius Herstatt, Jan G. Sander
R1,390 Discovery Miles 13 900 Ships in 10 - 15 working days

Die Zahl von Online-Gemeinschaften steigt, und damit stellt sich fur Unternehmen die Frage, wie man dieses Potenzial fur Innovationsvorhaben optimal nutzbar machen kann. Dieser Sammelband gibt einen umfassenden und praxisorientierten Einblick in die Nutzung des Internets, speziell von virtuellen Communities, um Kundenwunsche zu erfahren und Kunden in den Produktentwicklungsprozess aktiv einzubinden.

An Implementation of the Lead User Market Research Method in a 'low Tech' Product Area - Pipe Hangers (Paperback):... An Implementation of the Lead User Market Research Method in a 'low Tech' Product Area - Pipe Hangers (Paperback)
Cornelius Herstatt; Created by Sloan School of Management
R361 R295 Discovery Miles 2 950 Save R66 (18%) Ships in 10 - 15 working days
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