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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Frugal Innovation in Healthcare - How Targeting Low-Income Markets Leads to Disruptive Innovation (Paperback, Softcover reprint of the original 1st ed. 2015)
Loot Price: R3,013
Discovery Miles 30 130
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Frugal Innovation in Healthcare - How Targeting Low-Income Markets Leads to Disruptive Innovation (Paperback, Softcover reprint of the original 1st ed. 2015)
Series: India Studies in Business and Economics
Expected to ship within 10 - 15 working days
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This book focuses on how companies are innovating with regard to
the Bottom-of-the-Pyramid (BOP) the lowest socio-economic segment,
and the organizational conditions they need to be successful. The
authors use several examples of disruptive innovations for this
market, particularly in the Indian healthcare sector. Low-cost,
specialty hospital chains like Aravind Eye Care and Narayana
Hrudayalaya have brought down the cost of certain medical
procedures significantly. The Indian conglomerate Tata Group and
the American healthcare giant GE Healthcare have also developed
affordable products targeted at the lowest-income segments in
India. The authors present an in-depth analysis of these companies
and present their insightful results on disruptive innovation and
the ever-challenging BOP market.
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