|
Books > Business & Economics > Business & management > Sales & marketing > Market research
|
Buy Now
Frugal Innovation in Healthcare - How Targeting Low-Income Markets Leads to Disruptive Innovation (Paperback, Softcover reprint of the original 1st ed. 2015)
Loot Price: R2,853
Discovery Miles 28 530
|
|
|
Frugal Innovation in Healthcare - How Targeting Low-Income Markets Leads to Disruptive Innovation (Paperback, Softcover reprint of the original 1st ed. 2015)
Series: India Studies in Business and Economics
Expected to ship within 10 - 15 working days
|
This book focuses on how companies are innovating with regard to
the Bottom-of-the-Pyramid (BOP) the lowest socio-economic segment,
and the organizational conditions they need to be successful. The
authors use several examples of disruptive innovations for this
market, particularly in the Indian healthcare sector. Low-cost,
specialty hospital chains like Aravind Eye Care and Narayana
Hrudayalaya have brought down the cost of certain medical
procedures significantly. The Indian conglomerate Tata Group and
the American healthcare giant GE Healthcare have also developed
affordable products targeted at the lowest-income segments in
India. The authors present an in-depth analysis of these companies
and present their insightful results on disruptive innovation and
the ever-challenging BOP market.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
