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Lead Market India - Key Elements and Corporate Perspectives for Frugal Innovations (Hardcover, 1st ed. 2017) Loot Price: R3,367
Discovery Miles 33 670
Repayment Terms: R316 pm x 12*
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Lead Market India - Key Elements and Corporate Perspectives for Frugal Innovations (Hardcover, 1st ed. 2017): Cornelius...

Lead Market India - Key Elements and Corporate Perspectives for Frugal Innovations (Hardcover, 1st ed. 2017)

Cornelius Herstatt, Rajnish Tiwari

Series: India Studies in Business and Economics

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Loot Price R3,367 Discovery Miles 33 670 | Repayment Terms: R316 pm x 12*

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India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: India Studies in Business and Economics
Release date: December 2016
First published: 2017
Editors: Cornelius Herstatt • Rajnish Tiwari
Dimensions: 235 x 155 x 16mm (L x W x T)
Format: Hardcover
Pages: 254
Edition: 1st ed. 2017
ISBN-13: 978-3-319-46390-2
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Economics > International economics > International trade > General
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LSN: 3-319-46390-X
Barcode: 9783319463902

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