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Lead Market India - Key Elements and Corporate Perspectives for Frugal Innovations (Hardcover, 1st ed. 2017)
Loot Price: R3,577
Discovery Miles 35 770
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Lead Market India - Key Elements and Corporate Perspectives for Frugal Innovations (Hardcover, 1st ed. 2017)
Series: India Studies in Business and Economics
Expected to ship within 12 - 19 working days
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India is still perceived by some as a developing country that has
yet to create world-class products of its own. However, this book
shows that in recent years India has emerged as a lead market for
frugality-driven innovations that are affordable, robust and
successful even outside its geographic boundaries. Many global
companies have recognized these changes and are ramping up their
local R&D capabilities. At the same time, several Indian firms
are venturing out to international shores and gaining access to new
markets. Using a top-down approach, the book takes a closer look at
systems of innovation at work and presents examples of successful,
corporate innovations in multiple industries and their contextual
conditions.
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