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Aiming Big with Small Cars - Emergence of a Lead Market in India (Hardcover, 2014 ed.)
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Aiming Big with Small Cars - Emergence of a Lead Market in India (Hardcover, 2014 ed.)
Series: India Studies in Business and Economics
Expected to ship within 12 - 17 working days
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This book focuses on the small car segment of India's automotive
industry to explain the emergence of lead markets. The authors
contend that the current understanding of lead markets does not
sufficiently explain the business practices that are born out of
the intensified globalization of innovation. Lead markets are
considered crucial for the global diffusion of new products and
this book investigates whether sustainable lead markets can also
emerge in developing economies, and if so, under which conditions.
The authors question the conventional wisdom and propose updates
and extensions to the lead market theory to better reflect the
changing ground realities on ground.
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