Lead Market India - Key Elements and Corporate Perspectives for Frugal Innovations (Paperback, Softcover reprint of the original 1st ed. 2017)

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	India Studies in Business and Economics
Release date:	July 2018
First published:	2017
Editors:	Cornelius Herstatt • Rajnish Tiwari
Dimensions:	235 x 155 x 14mm (L x W x T)
Format:	Paperback
Pages:	254
Edition:	Softcover reprint of the original 1st ed. 2017
ISBN-13:	978-3-319-83509-9
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	3-319-83509-2
Barcode:	9783319835099

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