Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they're looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

When Dan and his girlfriend set out to hike the Pacific Crest Trail, his parents wondered how two people who had never shared an apartment could survive in a four-by-six foot tent in the desert. Not to mention the fact that the trail stretches from Mexico to Canada, through boiling desert and snowcapped mountain passes. Despite the warnings of their loved ones, and even some naysaying strangers, Dan and Melissa set out into the wilderness. They are dubbed "The Lois and Clark Expedition" by their long-limbed, loping guru "The Gingerbread Man" after covering the requisite number of miles to be considered official PCT thru-hikers.As the desert gives way to mountains, and the winter threatens to abbreviate their trek, the hardships of the trail provide these addled adventurers a crystalline view of the American wilderness, themselves, and each other. This book tells the story of "one and a half step" Warren Rogers, co-founder of the Pacific Crest Trail. Rogers overcame polio and risked ruin during the Great Depression to chart the trail from beginning to end. As Dan White walks in Rogers' footsteps, he starts to wonder if he's assumed the man's bravery, or his insanity.

Cricket Banter is all the rage among the cricketing cognoscenti and the chat, the sledging and the humour behind the game is all covered here, by those boys at The Middle Stump, in conjunction with Factor 50. Here we cover most aspects of cricket, as we speak with some of the finest, funniest, larger than life characters from the sport over the last thirty years, along with a selection of hilarious stories about the game. It's a highly amusing book; read it and you'll see why most cricketers, whether from club, county or international level, as well as the sport's most prominent journalists are all talking about those cheeky chaps from The Middle Stump, and their alternative take on the game of cricket.

"Timely." The Melbourne Observer "A literary snipe hunt." The London Telegraph This spellbinding saga transports the reader from a smorgasbord in Sweden to the proper usage of the plural possessive case. Dan White was born in Atlanta, Georgia on Halloween Day in 1956. He lives in Nashville, Tennessee with his wife and two children.

IVP Readers' Choice Award Missio Alliance Essential Reading List Public gatherings are vital for movement, but too often in our approach to planting churches, we haven't paid enough attention to the difficult grassroots work of movement: discipleship, community formation, and mission. This book will help you start missional-incarnational communities in a way that reflects the viral movement of the early New Testament church. JR Woodward (author of Creating a Missional Culture) and Dan White Jr. (author of Subterranean) have trained church planters all over North America to create movemental churches that are rooted in the neighborhood, based on eight necessary competencies: Movement Intelligence Polycentric Leadership Being Disciples Making Disciples Missional Theology Ecclesial Architecture Community Formation Incarnational Practices The book features an interactive format with tools, exercises, and reflection questions and activities. It's ideal for church planting teams or discipleship groups to use together. It's not enough to understand why the church needs more missional and incarnational congregations.The Church as Movement will also show you how to make disciples that make disciples. This is the engine that drives the church as movement, so that everyday Christians can be present in the world to join God's mission in the way of Jesus.

"The strong take from the weak, but the smart take from the strong." So said Pete Carril's father, a Spanish immigrant who worked for thirty-nine years in a Bethlehem, Pennsylvania, steel mill. His son stood only five-foot-six but nonetheless became an All-State basketball player in high school, a Little All-American in college, and a highly successful coach. After twenty-nine years as Princeton University's basketball coach, he became an assistant coach with the NBA's Sacramento Kings. In 1997 he was inducted into the Naismith Memorial Basketball Hall of Fame. Coach Carril inspired his teams with his own strength of character and drive to win, and he demonstrated time and again how a smart and dedicated team could compete successfully against bigger programs and faster, stronger, more athletic players. His teams won thirteen conference championships, made eleven NCAA Tournament appearances, and led the nation in defense fourteen times. Throughout his reflections on a lifetime spent on the basketball court and the bench, Carril demonstrates deep respect for the contest, his empathy and engagement with the players, humility with his own achievements, a pragmatic vision of discipline and fundamentals, and an enduring joy in the game. This is an inspiring and wonderful book, even for those who never made a basket.

Cricket is a game that has always attracted mavericks and characters. Cantankerous batsmen, lethal bowlers, criminal wicket keepers and philandering fielders feature as The Middle Stump looks at the good, the bad and the potentially dangerous of the cricket world. Dan has interviewed some of the biggest names in the game and those sitting on the knolls in the sun, and has spoken to everyone who is anyone in the cricket world. Now, based on years of cricket fandom and limited ability, he has collected the portraits of the most interesting players from recent years. Written in the same tongue-in-cheek and honest style that we have all come to love from The Middle Stump, this is a great read for all cricket fans.

In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.