In this new book, twenty of the nation's foremost technology management experts have pooled their vast knowledge and experience to bring you the first comprehensive, fully integrated guide to effectively managing new technology throughout the product development process. From the generation of a viable product idea to the launch of that product into the marketplace, this in-depth survey takes you sequentially through the life cycle development of a new product/technology and presents proven methods for managing the activities required at each stage in the process. You'll find detailed coverage of the full range of technology management issues, including conceptualizing new products and technologies; defining markets and users for new technologies; organizing for technology and innovation; managing technical professionals and project teams; managing the new product development effort; and transforming R&D and manufacturing capabilities. Using examples of actual industrial applications, the book fully explores such key concepts as compressing cycle times... parallel development methods... using teams and task forces... managing customer interfaces... the strategic management of technology... managing technology in global markets... co-venturing... and more. In addition, summary guidelines demonstrate how engineering, R&D, and marketing managers can apply these concepts within their own organizations.

In its examination of two of Plato's key works, Soul, World, and Idea: An Interpretation of Plato's Republic and Phaedo reveals the key role that that images and our capacity for image-making play in the relationship among soul, world, and idea. This book begins and ends with a reading of the Republic. Daniel Sherman turns midway to the Phaedo to further analyze the nature of the soul and its relation to the nature of the Ideas, then returns to apply the conclusions to the rest of the Republic. Sherman's focus is on the ontological and epistemological argument, including attention to the dramatic detail. He argues that the ontology of the Ideas in the Republic and the Phaedo is inseparable from the ontology of human being, that is, from the structure and life of the soul. On this interpretation, the Ideas are seen as indeed objective but as in a sense also a product of a permanent dialectical relationship. The Ideas, though something more than concepts, do not have any real independent existence outside of this human dialectical triad of world, soul and Idea. The stability of the Ideas need not be grounded in a static otherworldliness, and the condition of meaning is not temporally prior to human existence in general. The result is a new interpretation concerning the realm of the Ideas, the immortality of the soul, and the lived in world of their interaction in the production of interpretive images. Sherman argues that the platonic soul is immortal and the Ideas eternal wholly and solely in human (dialogical) activity--the rest is muthologia--and that the world of our experience is a product of an ongoing act of interpretation or dianoetic dialegesthai. This reinterpretation the platonic Ideas will be especially interesting to students and scholars of classics, ancient philosophy, and continental philosophy.

#1 New Release in Eating Disorders Winning My Battle With Eating DisordersFinding My FULL: This is my journey from starving to letting myself be FULL-physically & emotionally. What is living a FULL life? Having anorexia, bulimia, or vacillating between the two, you are trying to achieve an empty feeling through starvation or purging. Living a FULL life is a life where you aren't starving anymore starving for acceptance and love from others and yourself. It's a life where you are feeding your mind and soul with good thoughts and foods. A life without your eating disorder. Victim of the eating disorder monster: Imagine waking in a hospital bed to find your frail, pale arm punctured by an IV transferring fluids and nutrients into your weak, stiff body. What happened? You're an adult, age twenty-six, and you just had a seizure precipitated by your chronic, secretive, decades-long struggle with unacknowledged eating disorders. You have no friends and no normal young-adult experiences. Living FULL is written by Danielle Sherman-Lazar, a woman who passed through the eating disorder crucible to recovery, sharing the most intimate and shameful details of her mental illness. Living FULL is Danielle's story. Hidden out of shame: Eating disorders in young adults are hardly talked about, but are pervasive. Eating disorders are kept hidden out of shame. A groundbreaking 2012 study published in the International Journal of Eating Disorders found that about 13 percent of women over age 50 exhibit eating disorder symptoms. Journey to recovery: Living FULL chronicles the author's step-by-step descent into the full-blown eating disorder nightmare and her path to recovery. Recovery comes from the Maudsley Approach, a regimen of supervised controlled eating or refeeding by out-patient helpers that eventually can result in recovery. Benefits of reading Living FULL: See how to confront your eating disorder demon Learn from someone who won her eating disorder battle Discover a new and beautiful life