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Books > Professional & Technical > Technology: general issues
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Managing New Technology Development (Hardcover, Ed)
Loot Price: R1,391
Discovery Miles 13 910
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Managing New Technology Development (Hardcover, Ed)
Series: Engineering & Technology Management S.
Expected to ship within 12 - 17 working days
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In this new book, twenty of the nation's foremost technology
management experts have pooled their vast knowledge and experience
to bring you the first comprehensive, fully integrated guide to
effectively managing new technology throughout the product
development process. From the generation of a viable product idea
to the launch of that product into the marketplace, this in-depth
survey takes you sequentially through the life cycle development of
a new product/technology and presents proven methods for managing
the activities required at each stage in the process. You'll find
detailed coverage of the full range of technology management
issues, including conceptualizing new products and technologies;
defining markets and users for new technologies; organizing for
technology and innovation; managing technical professionals and
project teams; managing the new product development effort; and
transforming R&D and manufacturing capabilities. Using examples
of actual industrial applications, the book fully explores such key
concepts as compressing cycle times... parallel development
methods... using teams and task forces... managing customer
interfaces... the strategic management of technology... managing
technology in global markets... co-venturing... and more. In
addition, summary guidelines demonstrate how engineering, R&D,
and marketing managers can apply these concepts within their own
organizations.
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