The #MeToo movement has catalyzed an international discussion about the routine challenges women face in their professional lives as a result of male-dominated industries and office cultures. These include well-documented cases of sexual harassment and assault, but also unequal opportunities, unequal pay, sexist stereotypes, and a devaluation of women's labor. While these are problems women face in all industries and at all levels, the political and technology sectors are particularly rife with them. Recoding the Boys' Club is a ground-breaking deep-dive into the work experiences of women in the political technology field in the United States. Political technology sits at the intersection of two fields dominated by men-politics and technology-and has become a cornerstone of operations in political campaigns and political institutions more generally. Drawing on a unique dataset of 1004 staffers working in political technology on presidential campaigns from 2004-2016, analysis of hiring patterns during the 2020 presidential primary cycle, and interviews with 45 women who worked on 12 different presidential campaigns, this book reveals the underrepresentation of women in political technology, especially leadership positions, as well as the struggle women face to have their voices heard within the "boys' clubs" and "bro cultures" of political technology. It chronicles the gendered expectations women face to provide emotional labor, stereotypes about women's competencies that shape their opportunities, the ways in which women's ideas are discredited, and the formal and informal forms of exclusion in campaign culture-leading to widespread feelings of "imposter syndrome" among women in this environment. These issues are often compounded by a mentality that the well-being of staffers must come secondary to the goals of the campaign, despite what campaigns might profess publically about gender and labor. Since these campaigns are important entry and training points for the wider field of political technology, the gendered inequities encountered within them have implications for women's professional experiences and careers long after campaigns have ended. This book aims to help political practitioners create more gender equitable and inclusive workplaces, ones that value the ideas and skills of all those who work to get candidates elected.

Political Communication has fundamentally transformed as digital technologies have become increasingly important in everyday life. Technology platforms have become powerful political instruments for world leaders, campaigns, social movements, journalists, and non-governmental organizations. Moreover, they are essential to how people communicate about politics, encounter and share political information, and take action to pursue their political goals. This is the first textbook to center digital platforms in understanding political communication. Taking a global approach beyond the context of Western democracies, the text reveals how digital technologies like social media and search engines are increasingly shaping political communication in countries around the world. It shows how the core concepts, theories and processes of political communication are being reshaped by platforms, from how elections are contested to how issues make it onto policymaking agendas. Topics covered include public opinion, journalism, strategic communication, political parties, social movements, governance, disinformation, propaganda, populism, race, ethnicity, and democratic backsliding. Full of lively examples and pedagogical features, Platforms, Power and Politics offers an exciting and innovative new approach to political communication. It is essential reading for students of political communication and an important resource for scholars, journalists and policymakers.

This Element develops an analytical framework for understanding the role of ideas in political life and communication. Power in Ideas argues that the empirical study of ideas should combine interpretive approaches to derive meaning and understand influence with quantitative analysis to help determine the reach, spread, and impact of ideas. This Element illustrates this approach through three case studies: the idea of reparations in Ta-Nehisi Coates's "The Case for Reparations," the idea of free expression in Mark Zuckerberg's Facebook policy speech at Georgetown University, and the idea of universal basic income in Andrew Yang's "Freedom Dividend." Power in Ideas traces the landscapes and spheres within which these ideas emerged and were articulated, the ways they were encoded in discourse, the fields they traveled across, and how they became powerful.

Political Communication has fundamentally transformed as digital technologies have become increasingly important in everyday life. Technology platforms have become powerful political instruments for world leaders, campaigns, social movements, journalists, and non-governmental organizations. Moreover, they are essential to how people communicate about politics, encounter and share political information, and take action to pursue their political goals. This is the first textbook to center digital platforms in understanding political communication. Taking a global approach beyond the context of Western democracies, the text reveals how digital technologies like social media and search engines are increasingly shaping political communication in countries around the world. It shows how the core concepts, theories and processes of political communication are being reshaped by platforms, from how elections are contested to how issues make it onto policymaking agendas. Topics covered include public opinion, journalism, strategic communication, political parties, social movements, governance, disinformation, propaganda, populism, race, ethnicity, and democratic backsliding. Full of lively examples and pedagogical features, Platforms, Power and Politics offers an exciting and innovative new approach to political communication. It is essential reading for students of political communication and an important resource for scholars, journalists and policymakers.

Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled internet staffers came together on the Howard Dean campaign and created a series of innovations in organization, tools, and practice that have changed the campaign game. After the election, these individuals founded an array of consulting firms and training organizations and staffed prominent Democratic campaigns. In the process, they carried their innovations across Democratic politics and contributed to a number of electoral victories, including Barack Obama's historic bid for the presidency. In revealing this history, the book provides a rich empirical look at the communication tools, practices, and infrastructure that shape contemporary online campaigning. Through a detailed history of new media and political campaigning, Taking Our Country Back contributes to an interdisciplinary body of scholarship from communication, sociology, and political science. The book theorizes processes of innovation in online electoral politics and gives readers a new understanding of how the internet and its use by the Dean campaign have fundamentally changed the field of political campaigning. Kreiss shows how these innovations, exemplified by the Dean and Obama campaigns, were the product of the movement of staffers between industries and within organizational structures. Such movement provided a space for technical development and incentives for experimentation. Taking Our Country Back is a serious and vital analysis, both on-the-ground and theoretical, of how a small group of internet staffers transformed what campaigning means today and how cultural work mobilizes and motivates supporters to participate in collective action.

Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled internet staffers came together on the Howard Dean campaign and created a series of innovations in organization, tools, and practice that have changed the campaign game. After the election, these individuals founded an array of consulting firms and training organizations and staffed prominent Democratic campaigns. In the process, they carried their innovations across Democratic politics and contributed to a number of electoral victories, including Barack Obama's historic bid for the presidency. In revealing this history, the book provides a rich empirical look at the communication tools, practices, and infrastructure that shape contemporary online campaigning. Through a detailed history of new media and political campaigning, Taking Our Country Back contributes to an interdisciplinary body of scholarship from communication, sociology, and political science. The book theorizes processes of innovation in online electoral politics and gives readers a new understanding of how the internet and its use by the Dean campaign have fundamentally changed the field of political campaigning. Kreiss shows how these innovations, exemplified by the Dean and Obama campaigns, were the product of the movement of staffers between industries and within organizational structures. Such movement provided a space for technical development and incentives for experimentation. Taking Our Country Back is a serious and vital analysis, both on-the-ground and theoretical, of how a small group of internet staffers transformed what campaigning means today and how cultural work mobilizes and motivates supporters to participate in collective action.

The #MeToo movement has catalyzed an international discussion about the routine challenges women face in their professional lives as a result of male-dominated industries and office cultures. These include well-documented cases of sexual harassment and assault, but also unequal opportunities, unequal pay, sexist stereotypes, and a devaluation of women's labor. While these are problems women face in all industries and at all levels, the political and technology sectors are particularly rife with them. Recoding the Boys' Club is a ground-breaking deep-dive into the work experiences of women in the political technology field in the United States. Political technology sits at the intersection of two fields dominated by men-politics and technology-and has become a cornerstone of operations in political campaigns and political institutions more generally. Drawing on a unique dataset of 1004 staffers working in political technology on presidential campaigns from 2004-2016, analysis of hiring patterns during the 2020 presidential primary cycle, and interviews with 45 women who worked on 12 different presidential campaigns, this book reveals the underrepresentation of women in political technology, especially leadership positions, as well as the struggle women face to have their voices heard within the "boys' clubs" and "bro cultures" of political technology. It chronicles the gendered expectations women face to provide emotional labor, stereotypes about women's competencies that shape their opportunities, the ways in which women's ideas are discredited, and the formal and informal forms of exclusion in campaign culture-leading to widespread feelings of "imposter syndrome" among women in this environment. These issues are often compounded by a mentality that the well-being of staffers must come secondary to the goals of the campaign, despite what campaigns might profess publically about gender and labor. Since these campaigns are important entry and training points for the wider field of political technology, the gendered inequities encountered within them have implications for women's professional experiences and careers long after campaigns have ended. This book aims to help political practitioners create more gender equitable and inclusive workplaces, ones that value the ideas and skills of all those who work to get candidates elected.

Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case. So what explains this odd disparity? Political scientists have shown that Republicans effectively used the strategy of party building and networking to gain campaign and electoral advantage throughout the twentieth century. In Prototype Politics, Daniel Kreiss argues that contemporary campaigning has entered a new technology-intensive era that the Democratic Party has engaged to not only gain traction against the Republicans, but to shape the new electoral context and define what electoral participation means in the twenty-first century. Prototype Politics provides an analytical framework for understanding why and how campaigns are newly "technology-intensive," and why digital media, data, and analytics are at the forefront of contemporary electoral dynamics. The book discusses the importance of infrastructure, the contexts within which technological innovation happens, and how the collective making of prototypes shapes parties and their technological futures. Drawing on an innovative dataset of the professional careers of 628 presidential campaign staffers working in technology from 2004-2012 and interviews with campaign elites on both sides of the aisle, Prototype Politics details how and why the Democrats invested more in technology, were able to attract staffers with specialized expertise to work in electoral politics, and founded an array of firms to diffuse technological innovations down ballot and across election cycles. Taken together, this book shows how the differences between the major party campaigns on display in 2012 were shaped by their institutional histories since 2004, as well as that of their extended network of allied organizations. In the process, this book argues that scholars need to understand how technological development around politics happens in time and how the dynamics on display during presidential cycles are the outcomes of longer processes.

Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case. So what explains this odd disparity? Political scientists have shown that Republicans effectively used the strategy of party building and networking to gain campaign and electoral advantage throughout the twentieth century. In Prototype Politics, Daniel Kreiss argues that contemporary campaigning has entered a new technology-intensive era that the Democratic Party has engaged to not only gain traction against the Republicans, but to shape the new electoral context and define what electoral participation means in the twenty-first century. Prototype Politics provides an analytical framework for understanding why and how campaigns are newly technology-intensive, and why digital media, data, and analytics are at the forefront of contemporary electoral dynamics. The book discusses the importance of infrastructure, the contexts within which technological innovation happens, and how the collective making of prototypes shapes parties and their technological futures. Drawing on an analysis of the careers of 629 presidential campaign staffers from 2004-2012, as well as interviews with party elites on both sides of the aisle, Prototype Politics details how and why the Democrats invested more in technology, were able to attract staffers with specialized expertise to work in electoral politics, and founded an array of firms to diffuse technological innovations down ballot and across election cycles. Taken together, this book shows how the differences between the major party campaigns on display in 2012 were shaped by their institutional histories since 2004, as well as that of their extended network of allied organizations. In the process, this book argues that scholars need to understand how technological development around politics happens in time and how the dynamics on display during presidential cycles are the outcome of longer processes.