This Element develops an analytical framework for understanding the
role of ideas in political life and communication. Power in Ideas
argues that the empirical study of ideas should combine
interpretive approaches to derive meaning and understand influence
with quantitative analysis to help determine the reach, spread, and
impact of ideas. This Element illustrates this approach through
three case studies: the idea of reparations in Ta-Nehisi Coates's
"The Case for Reparations," the idea of free expression in Mark
Zuckerberg's Facebook policy speech at Georgetown University, and
the idea of universal basic income in Andrew Yang's "Freedom
Dividend." Power in Ideas traces the landscapes and spheres within
which these ideas emerged and were articulated, the ways they were
encoded in discourse, the fields they traveled across, and how they
became powerful.
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