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Prototype Politics - Technology-Intensive Campaigning and the Data of Democracy (Hardcover)
Loot Price: R3,127
Discovery Miles 31 270
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Prototype Politics - Technology-Intensive Campaigning and the Data of Democracy (Hardcover)
Series: Oxford Studies in Digital Politics
Expected to ship within 12 - 17 working days
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Given the advanced state of digital technology and social media,
one would think that the Democratic and Republican Parties would be
reasonably well-matched in terms of their technology uptake and
sophistication. But as past presidential campaigns have shown, this
is not the case. So what explains this odd disparity? Political
scientists have shown that Republicans effectively used the
strategy of party building and networking to gain campaign and
electoral advantage throughout the twentieth century. In Prototype
Politics, Daniel Kreiss argues that contemporary campaigning has
entered a new technology-intensive era that the Democratic Party
has engaged to not only gain traction against the Republicans, but
to shape the new electoral context and define what electoral
participation means in the twenty-first century. Prototype Politics
provides an analytical framework for understanding why and how
campaigns are newly "technology-intensive," and why digital media,
data, and analytics are at the forefront of contemporary electoral
dynamics. The book discusses the importance of infrastructure, the
contexts within which technological innovation happens, and how the
collective making of prototypes shapes parties and their
technological futures. Drawing on an innovative dataset of the
professional careers of 628 presidential campaign staffers working
in technology from 2004-2012 and interviews with campaign elites on
both sides of the aisle, Prototype Politics details how and why the
Democrats invested more in technology, were able to attract
staffers with specialized expertise to work in electoral politics,
and founded an array of firms to diffuse technological innovations
down ballot and across election cycles. Taken together, this book
shows how the differences between the major party campaigns on
display in 2012 were shaped by their institutional histories since
2004, as well as that of their extended network of allied
organizations. In the process, this book argues that scholars need
to understand how technological development around politics happens
in time and how the dynamics on display during presidential cycles
are the outcomes of longer processes.
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