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Small businesses are the backbone of the tourism and hospitality
industry and, depending on which statistics one uses, represent
somewhere between 75 to 95 percent of all firms globally in this
sector. The number of entrepreneurs has dramatically and uniformly
increased globally over the last ten years. Divided into four
sections, Entrepreneurship and Small Business Management in the
Hospitality Industry takes an intuitive step-bystep progression
through each stage of the entrepreneurial process: context,
theoretical perspectives and definitions; Concept to reality; The
business plan; Growth and the future. Ideal for students at any
level, the chapters of this book invite you to ponder upon your
reading through a series of 'reflective practice' activities.
These, along with case studies, clearly defined chapter objectives,
reflections, role-play activities and experiential exercises, allow
you to both think actively about themes, concepts and issues and
then apply them to a number of suggested scenarios. Perfect
preparation for the up-and-coming entrepreneur!
Organization Behaviour for Leisure Services provides the reader
with the conceptual tools necessary for analysing organizational
behaviour in the context of hospitality, leisure and tourism
provision, and understaanding events in order to take appropriate
management action. Taking the view that leisure services involve an
array of industry sectors - they are related, for instance, to
work-time spent eating, drinking and staying away from home, as
well as the more obvious recreational pursuits - the text uses
examples and case studies from a wide range of international
businesses such as hotels, restaurants, museums, shopping malls and
sports stadia. Specific examples used are from Marriotts,
McDonald's, Trafford Centre and many more. With a user-friendly
structure and style, the text is an ideal introduction to the
fundamental issues involved - perfect for students and managers
alike. This book discusses and questions a number of key elements,
including: The individual and the organization Groups in the
organization Organizational structures and behaviour Management
within the organization Commercial hospitality, leisure and tourism
in a service context There is a Tutor Resource pack available to
lecturers who adopt this text. Accredited lecturers can request
access to download this material by going to
http://books.elsevier.com/academic/defaultmanuals.asp? to request
access.
Organization Behaviour for Leisure Services discusses and questions
a number of key elements, including: * The individual and the
organization * Groups in the organization * Organizational
structures and behaviour * Management within the organization *
Commercial hospitality, leisure and tourism in a service context
Taking the view that leisure services involve an array of industry
sectors - they are related, for instance, to work-time spent
eating, drinking and staying away from home, as well as the more
obvious recreational pursuits - the text uses examples and case
studies from a wide range of international businesses such as
hotels, restaurants, museums, shopping malls and sports stadia.
Specific examples used are from Marriotts, McDonald's, Trafford
Centre and many more. With a user-friendly structure and style, the
text is an ideal introduction to the fundamental issues invovled -
perfect for students and managers alike. * Provides conceptual
basis for the study of organizational behaviour in the hospitality,
leisure and tourism industry. * Includes special focus on the
leisure industry, with material on 'emotional labour',
'empowerment' and 'managing diversity'. * Contains a wide range of
international case examples. Using a wide variety of international
examples, this book provides the reader with the conceptual tools
necessary for analyzing organizational behaviour in the context of
hospitality and leisure and tourism provision so that they can take
appropriate management action.
Divided into four sections, "Entrepreneurship and Small Business
Management in the Hospitality Industry" takes an intuitive step by
step progression through each stage of the entrepreneurial process:
*Context, theoretical perspectives and definitions; the
entrepreneur and their environment. What are the characteristics of
an entrepreneur?
*Concept to reality: the feasibility study, analyzing the
competition, sourcing funding and selecting partners, especially in
a family business
*The business plan: the structure and content of the business plan,
through to detailed distribution, marketing and human resource
planning including cultural differences and considerations
*Growth and the future: venture capital, e-strategies, new markets
and exit strategies.
*Covers all aspects of entrepreneurship in the hospitality industry
from entrpreneurial characteristics to business planning
* Uses culturally diverse cases and examples to give a holistic
view of entrepreneurship
* Takes a learning by doing approach with features such as chapter
objectives, case studies, reflections, role-play activities and
experiential exercises
The tourism industry provides employment for literally millions of
individuals. Despite global recessions, terrorist attacks and other
catastrophes this is likely to remain unchanged in the long-term.
Resilience of this nature helps tourism remain a major global
employer in both developed and emerging economies. The important
role played by tourism workers cannot be overstated; some argue
that they actually define the product on offer. Accordingly,
mediocre or poor performance gives rise to an unremarkable service
experience or one to which customers would not return willingly.
The inextricable link between the calibre and performance of staff
and service delivery is a key issue for human resources management.
This challenge is further complicated by a number of structural
characteristics including: dominance of unaffiliated small to
medium-sized organizations; high levels of labour turnover; and a
heterogeneous workforce with individuals having a wide variety of
cultural differences and employment aspirations. This book accounts
for the above factors using an approach which is part prescriptive
and part enquiry or research-oriented. In doing so, espoused 'HRM
convention' may be understood against 'HRM in practice'.
Additionally, by using this method we hope to instil a sense of
enquiry in the reader. This is a necessary intellectual asset for
the future and will also allow the individual to make a positive
contribution in the workplace.
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