Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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Entrepreneurship & Small Business Management in the Hospitality Industry (Paperback)
Loot Price: R1,962
Discovery Miles 19 620
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Entrepreneurship & Small Business Management in the Hospitality Industry (Paperback)
Expected to ship within 12 - 17 working days
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Divided into four sections, "Entrepreneurship and Small Business
Management in the Hospitality Industry" takes an intuitive step by
step progression through each stage of the entrepreneurial process:
*Context, theoretical perspectives and definitions; the
entrepreneur and their environment. What are the characteristics of
an entrepreneur?
*Concept to reality: the feasibility study, analyzing the
competition, sourcing funding and selecting partners, especially in
a family business
*The business plan: the structure and content of the business plan,
through to detailed distribution, marketing and human resource
planning including cultural differences and considerations
*Growth and the future: venture capital, e-strategies, new markets
and exit strategies.
*Covers all aspects of entrepreneurship in the hospitality industry
from entrpreneurial characteristics to business planning
* Uses culturally diverse cases and examples to give a holistic
view of entrepreneurship
* Takes a learning by doing approach with features such as chapter
objectives, case studies, reflections, role-play activities and
experiential exercises
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