This volume studies the relationship between the writers of specialized text and their readers in a broad range of settings, including research, popularization and education. It offers younger researchers an insight into the targeting process, helping them consider the impact their work can have, and showing them how to achieve greater exposure. Further, it offers an invaluable reflective instrument for beginning and experienced researchers, drawing on a veritable treasure trove of their colleagues' experience. As such, it represents a way for researchers and students in linguistics and related disciplines to access issues from a different, insider perspective. Reader targeting has become a very sophisticated process, with authors often addressing their potential readers even in video. Compared to other forms of writing, academic writing stands out because authors are, in the majority of cases, also consumers of the same type of products, which makes them excellent "targeters."

A Systemic Functional Grammar of French provides an accessible introduction to systemic functional linguistics through French. This concise introduction to the systemic functional grammar (SFG) framework provides illustrations throughout that highlight how the framework can be used to analyse authentic language texts. This will be of interest to students in alternative linguistic frameworks who wish to acquire a basic understanding of SFG as well as academics in related areas, such as literary and cultural studies, interested in seeing how SFG can be applied to their fields.

Small businesses make up some 90-95 percent of all global firms. Many undervalue the importance of information and communication technology (ICT). Within the small business segment there can be significant differences amongst the avid early adopters of ICT and the laggards. Research on early adopters tends be more prevalent as they are perceived to have a more interesting and positive story. However, late adopters and 'laggards' also have their own interesting stories that are under-reported. Small Business and Effective ICT draws on research undertaken over several years and documents the adoption/use of ICT across 'better' users of ICT (Leaders), typical ICT users (Operationals) and late adopters (Laggards). The findings are presented using a re-formulation of the LIASE framework which addresses a number of areas that include ICT literacy (L), information content/communication (I), Access (A), Infrastructure (I), Support (S) and Evaluation (E). Some 60 businesses were investigated in Australia and the UK, with each business presented as a concise vignette. The vignettes serve to show that small businesses are not as conservative in their use of ICT as the literature suggests, with examples of innovative uses of ICT in small businesses provided. Lessons for the effective use of ICT by small businesses are presented. The research design, methods adopted, presentation of findings through the vignettes, and 'take away' lessons have been written in manner to appeal to a broad range of readers including academics, researchers, students and policy makers in the discipline.

The United States is at risk of finding its nuclear weapons capabilities severely weakened by the absence of an available capability to enrich uranium. International legal obligations prohibit the United States from using, for military purposes, foreign-produced enriched uranium or uranium enriched here in this country by foreign-source technology. Efforts to deploy a next-generation American enrichment technology must succeed so that our nation has the ability to address the forthcoming shortage of this strategic material. This national security requirement could be met with little cost to taxpayers if the federal government implemented policies that ensure a strong U.S. enrichment industry.

Providing a simple - but not simplistic - introduction to the Systemic Functional Grammar (SFG) of English, this book serves as a launching pad for the beginning student and a review for the more seasoned linguist. With an introduction to SFG through lexicogrammar and the concept of rankshift, this book is the first introduction to SFG (including Appraisal) with examples exclusively sourced from twenty-first century texts. Written for those learning English and English linguistics as a foreign language, this serves as an easy-to-read introduction or refresher course for Systemic Functional Linguistics.

Small businesses make up some 90-95 percent of all global firms. Many undervalue the importance of information and communication technology (ICT). Within the small business segment there can be significant differences amongst the avid early adopters of ICT and the laggards. Research on early adopters tends be more prevalent as they are perceived to have a more interesting and positive story. However, late adopters and 'laggards' also have their own interesting stories that are under-reported. Small Business and Effective ICT draws on research undertaken over several years and documents the adoption/use of ICT across 'better' users of ICT (Leaders), typical ICT users (Operationals) and late adopters (Laggards). The findings are presented using a re-formulation of the LIASE framework which addresses a number of areas that include ICT literacy (L), information content/communication (I), Access (A), Infrastructure (I), Support (S) and Evaluation (E). Some 60 businesses were investigated in Australia and the UK, with each business presented as a concise vignette. The vignettes serve to show that small businesses are not as conservative in their use of ICT as the literature suggests, with examples of innovative uses of ICT in small businesses provided. Lessons for the effective use of ICT by small businesses are presented. The research design, methods adopted, presentation of findings through the vignettes, and 'take away' lessons have been written in manner to appeal to a broad range of readers including academics, researchers, students and policy makers in the discipline.

Providing a simple - but not simplistic - introduction to the Systemic Functional Grammar (SFG) of English, this book serves as a launching pad for the beginning student and a review for the more seasoned linguist. With an introduction to SFG through lexicogrammar and the concept of rankshift, this book is the first introduction to SFG (including Appraisal) with examples exclusively sourced from twenty-first century texts. Written for those learning English and English linguistics as a foreign language, this serves as an easy-to-read introduction or refresher course for Systemic Functional Linguistics.

Human rights issues are shaping the modern world. They define the expectations by which nations are judged and affect the policy of governments, corporations, and foundations. Statistics is central to the modern perspective on human rights. It allows researchers to measure the effect of health care policies, the penetration of educational opportunity, and progress towards gender equality.

This book describes the statistics that underlie the social science research in human rights. It includes case studies, methodology, and research papers that discuss the fundamental measurement issues.

This volume describes new methods with special emphasis on classification and cluster analysis. These methods are applied to problems in information retrieval, phylogeny, medical diagnosis, microarrays, and other active research areas.

A Systemic Functional Grammar of French provides an accessible introduction to systemic functional linguistics through French. This concise introduction to the systemic functional grammar (SFG) framework provides illustrations throughout that highlight how the framework can be used to analyse authentic language texts. This will be of interest to students in alternative linguistic frameworks who wish to acquire a basic understanding of SFG as well as academics in related areas, such as literary and cultural studies, interested in seeing how SFG can be applied to their fields.

Contents:
Acknowledgements Part One: Ideology and Policy Introduction 1. The Condition of the Working Class in England Fredrick Engles 2. National Health Service Bill Ministry of Health 3. The Road to Serfdom F.A. Hayek 4. Working for Patients Secretaries of State for Health 5. Everyone A Private Patient David Green 6. Supporting Families Home Office 7. The New NHS Secretary of State for Health 8. Saving Lives Secretary of State for Health 9. A New Universalism ^iWorld Organisation Part Two: Social Stratification and Health Introduction 10. The Poor and the Poorest Brian Abel-Smith and Peter Townsend 11. The Black Spot Sir Douglas Black (chairman) 12. Widening Inequality of Health in Northern England, 1981-91
eter Phillimore, Alastair Beattie and Peter Townsend 13. What Makes Women Sick Lesley Doyle 14. You Are Dangerous to your Health Robert Crawford 15. Beyond the Black Report Mel Bartley, David Blane and George Davey Smith 16. The Acheson Report Sir Donald Acheson (chairman) Part Three: Professionalisation and Health Introduction 17. The Profession of Medicine Eliot Freidson 18. Governmentality and the Institutionalization of Expertise Terry Johnson 19. The Rise of Surveillance Medicine David Armstrong 20. The Diagnostic Test and the Danger Within Deborah Lupton 21. The Modern Rise of Population Thomas McKeown 22. From Tribalism to Corporatism: The Managerial Challenge to Medical Dominance David J. Hunter 23. Disability and the Myth of the Independent Researcher Colin Barnes Part Four: Experiencing Health and Illness Introduction 24. Lay Concepts of Health Mildred Blaxter 25. Pathways to the Doctor - From Person to Patient Irving Kenneth Zola 26. Going to See the Doctor Gerry Stimson and Barbara Webb 27. Managing Courtesy Stigma: The Case of Alzheimer's Disease ^Hazel MacRae 28. Researching Women's Health Work Hilary Graham 29. The Body in Consumer Culture Mike Featherstone 30. Containing the Body Wendy Seymour 31. A Good Enough Death Beverley McNamara Index

This volume studies the relationship between the writers of specialized text and their readers in a broad range of settings, including research, popularization and education. It offers younger researchers an insight into the targeting process, helping them consider the impact their work can have, and showing them how to achieve greater exposure. Further, it offers an invaluable reflective instrument for beginning and experienced researchers, drawing on a veritable treasure trove of their colleagues' experience. As such, it represents a way for researchers and students in linguistics and related disciplines to access issues from a different, insider perspective. Reader targeting has become a very sophisticated process, with authors often addressing their potential readers even in video. Compared to other forms of writing, academic writing stands out because authors are, in the majority of cases, also consumers of the same type of products, which makes them excellent "targeters."

Pyramid Lake stands alone as a world-class, trophy cutthroat fishery. This guide gives you a quick, clear understanding of the essential fly fishing information, history and background you need to fly fish this outstanding fishery. Why No Nonsense? You won't waste time. In a few moments you'll know how to fly fish Nevada's most amazing lake. Photos, detailed maps and illustrations show you how to prepare, how to get there and where to fish for huge Lahontan cutthroat trout. Use this guide to plan your fly fishing trip or, take this guide to Pyramid Lake for ready reference.

The second book in the popular 'You know you are' series

'You Know You Are A Nurse' delivers well deserved laughter for nurses everywhere who will easily identify with the trials of their profession.

This is the second book in the "You Know You Are" book series, and is dedicated to amazing nurses everywhere - long may they retain a sense of humor

Other titles include: You Know You Are A Runner...You Know You Are An Engineer...You Know You Are A Dog Lover...You Know You Are A Golfer...You Know You Are Getting Older... You Know You Are A Teacher...You Know You Are A Mother...

Purchase either the Kindle or paperback editions of this book and go in the draw to win a 'You know you are a Nurse' t-shirt. Visit our website for further details.

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

David Kesban, Divorced father, goes on a methodical killing spree, in effort to protect his daughter from her worst fears. After doing extensive research, he sets out on his mission. His victims, all have one thing in common, and it's up to the Police to figure out what, if they have any hope of stopping him. What could a Cable Technician, a Nursing Assistant, an Attorney and a Grocery Store Clerk possibly have in common? As you read the story, look for clues, maybe you can figure it out? Remember... The only way to be sure your not on the list, is solve the mystery for yourself

The year is 1997, and despite the machinations of its rivals, Microsoft is master of the digital universe and the darling of corporate America. Windows and Office generate staggering profits, the company's share price is stratospheric, and Bill Gates is the preeminent icon of the information age. No outsider could guess what Gates knew -- that the most powerful threat to Microsoft's prized Windows platform came not from Sun or Netscape or AOL or even from the U.S. Department of Justice, but from within the company's own ranks.

"Breaking Windows" tells the story of the battle for the soul of Microsoft that raged inside the company from 1997 to 2000 and continues to reverberate today. Drawing on hundreds of e-mails among Microsoft executives, trial testimony, and exclusive interviews with Gates and his chief lieutenants, "Wall Street Journal" reporter David Bank reveals the bitter maneuvering between what he calls Microsoft's "Windows hawks" and its "Internet doves." On one side were the fierce defenders of the hegemony of Windows, on the other those who championed a new way of doing business based on the Internet's "open standards." The reformers wanted to break free from the legacy of Windows and dare to compete on the merits of their software. At the center of this pitched battle stood Gates, the tactical genius who had created the company in his own image and who now accepts full responsibility for his fateful choices. "Every mistake you can lay at my feet," he told Bank, who takes him at his word -- offering the first critique of Gates's leadership not from the perspective of government prosecutors or envious software rivals but from "inside the company itself."

Ambitious in scope and surprising in its conclusions, "Breaking Windows" contains sharply drawn portraits of key past and present executives, including Steve Ballmer, Jim Allchin, Brad Silverberg, Adam Bosworth, and Paul Maritz. Bank argues persuasively that the rifts within Microsoft underlie many of its recent troubles -- from the antitrust courtroom debacle to the exodus of many of the company's most talented employees to Gates's own fall from grace as a corporate leader and technology visionary. Yet even now, Bank contends, Gates could embrace the new rules of competition and restore Microsoft to leadership, perhaps ushering in a new era of openness and innovation.

"Breaking Windows" breaks new ground in its analysis of Microsoft's past and future business strategies. As Microsoft faces the waning importance of Windows, rallies behind XML, and confronts the open-source insurgency, the past Bank reveals is vital to understanding the future of this company and the still unfinished digital revolution it helped unleash.

This guide gives you a quick, clear understanding of the essential information you'll need to fly fish Nevada and the Northeasern Sierra's most outstanding waters. Why No Nonsense? You won't waste time. In a few moments you'll know how to fly fish the most enjoyable and rewarding waters in this uncrowded, yet to be discovered region. Detailed, hand-drawn maps, annotated by the author show you how to get there and where to fish. Use this guide to plan your Nevada fly fishing trip. Or, take this guide along for ready reference.