The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention. The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.

"Basics Product Design: Visual Conversations" introduces design students to the art of communication in product design. The book explains a product’s transition from rough concept to fully-realised production. It examines methods of eliciting an emotional response in the use of 2D and 3D mixed media and explores the physical realisation of ideas in the form of models and prototypes. "Basics Product Design: Visual Conversations" puts design theory into a real-world context with beautiful examples and case studies from some of the worldís leading designers. The title comprises a comprehensive introduction to the language of product design. Other titles in the "Basics Product Design" Series include:  "Idea Searching "and "Material Thoughts."  

Where do great ideas come from? Linus Pauling said, "The way to get good ideas is to get lots of ideas, and throw the bad ones away." Easy to say when your ideas have won the Nobel Prize--twice! How can the rest of us follow Pauling's advice? Basics Product Design: Idea Searching lays out the steps--starting with "Question convention." Why is something done the way it's done? How could it be done faster, simpler, better? Inspiring visuals and case histories showcase a variety of product designs, some new, some old. Learn to think smarter with "Basics Product Design: Idea Searching."