The extremely positive response to the first edition of The CMO of People from both practitioners and educators spoke of the value of fresh ideas along with specific steps on how to execute them. This second edition of Peter Navin and David Creelman's pathbreaking book, with new sections including industry leaders' insights from Nike, UKG, and DocuSign, corroborates the approach that sees the CMO of People as a business focused people function that utilizes the proven tools of the marketing function and creates a predictable and immersive employee experience that drives productivity and performance. If the human resources function in your talent-centric organization is not bringing the excitement and business impact it should, you need a new mental model that approaches getting the best from people with the same mindset marketing uses to get the best results with customers. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR, the CMO of People, can curate an experience to get the best lifetime value from employees. This unique book discusses: What it takes to change the character and intensity of an organization How to run HR so that it has impact Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance

Provocative new management principles and practices that create effective organizations for shareholders and society

Management experts Lawler and Worley have developed a set of management principles that enable organizations to be both successful and responsible. Existing command & control and high-involvement management styles depend too much on stable conditions and focus too narrowly on economic outcomes. They convincingly argue that we need to "reset" our approach to management to one that fits today's demanding business environment. Starting with a change in how success is measured and a more realistic view of risk, Lawler and Worley take us through how strategy, governance, organization structure and talent should be managed. The result is an organization that can reliable produce financial, social, and ecological results.Includes illustrative lessons from Microsoft, Cisco, Netflix, DaVita, Starbucks, Nokia, and the U.S. Secret ServiceOffers clear prescriptions for managers who want to organize for sustainable performance effectivenessLawler and Worley are the authors of the bestselling "Built to Change"

Lawler and Worley outline why and how the current practice of management must change in order for organizations to achieve sustained organizational effectiveness.

Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model For a review of the book on the HR Bartender blog click here: https://www.hrbartender.com/2019/career-development/human-resources-future-skills/

Douglas Lochhead is one of Canada's finest poets. In celebration of his eightieth birthday, Goose Lane Editions is releasing Weathers: Poems New and Selected, a collection of the best of Lochhead's work from the last fifteen years. Douglas Lochhead's poetic imagination receives its greatest stimulus from what his senses tell him about nature and other people, and his poetry overflows with energy. Sharp observation of detail anchors his passionate sense of place; subtle irony and masterful form barely contain his uncompromising honesty and strong emotions; and his command of the poet's craft guides his attacks on the boundaries of meaning. The contrast he achieves between tightly controlled form and constantly moving, dynamic imagery yields the clean, precise poetry that his readers have valued so highly over his more than 50-year career. Lochhead began his career in the 1940s, publishing his poems in literary journals. His first book, The Heart is on Fire was published in 1959, and in the next two decades he published eight more books of poetry. In 1980, his landmark collection High Marsh Road was nominated for a Governor General's Award. In 1986, Goose Lane Editions published Tiger in the Skull: New and Selected Poems, 1959-1986, Since that time, Douglas Lochhead has published four major collections: Upper Cape Poems, a testament to his fascination with the Tantramar Marsh; Homage to Henry Alline, a tribute to an 18th-century evangelist; Breakfast at Mel's, superbly crafted poems about the magic of place, and the rewards of observation; and Cape Enragé, poems written on the wild shore of the Bay of Fundy. In the award-winning art book Dykelands, his austere nature poems accompany Thaddeus Holownia's large-format photographs. He has also published All Things Do Continue, Yes, Yes, Yes , and Black Festival, a beautiful memorial to his wife. For Weathers, Douglas Lochhead has collaborated with editor David Creelman, who teaches Atlantic literature at the University of New Brunswick, Saint John. Together, they have gathered the strongest works from Lochhead's books, new poems published in literary journals, and previously unpublished poems to create the quintessential collection of Lochhead's writing.