In this study of grass-roots election campaigning, the authors survey the evolution of campaigning over the past century and describe how the parties organized their constituency campaigns in the 1992 election. They examine and evaluate the campaign techniques used and look at the role of local media and national party organizations. Basing their analysis mainly on a large-scale postal survey of election agents in Britain, the authors have constructed a quantitative measure of the strength of the constituency campaigns mounted by the different parties across the country, and use this measure to assess the effects of local campaigning.

Volume 10 contains articles covering party membership, voting behaviour and elections, parliamentary voting, candidate selection, and campaigning on the internet, as well as examining US opinion on impeachment. The comprehensive reference section provides researchers with an authoritative source of data on public opinion polls. elections results, political parties, as well as a chronology of the major political events of 1999.

Volume 10 contains articles covering party membership, voting behaviour and elections, parliamentary voting, candidate selection, and campaigning on the internet, as well as examining US opinion on impeachment. The comprehensive reference section provides researchers with an authoritative source of data on public opinion polls. elections results, political parties, as well as a chronology of the major political events of 1999.

Scotland has a parliament for the first time in almost 300 years, and this book is an account of how this came about. The authors trace the origins and history of the demand for home rule in Scotland, focusing particularly on developments following the failure of the first referendum on the issue in 1979, which culminated in a second referendum in September 1997.
This major political event attracted national and international interest, and its decisive result was a milestone in Scottish history. This work presents an analysis of the referendum campaign at both national and local levels, including media coverage of the event and the outcome. The reactions of voters are explored on the basis of a large survey of the electorate, and lessons to be learnt about referendums in the UK and elsewhere are discussed.

Scotland has a parliament for the first time in almost 300 years, and this book is an account of how this came about. The authors trace the origins and history of the demand for home rule in Scotland, focusing particularly on developments following the failure of the first referendum on the issue in 1979, which culminated in a second referendum in September 1997.
This major political event attracted national and international interest, and its decisive result was a milestone in Scottish history. This work presents an analysis of the referendum campaign at both national and local levels, including media coverage of the event and the outcome. The reactions of voters are explored on the basis of a large survey of the electorate, and lessons to be learnt about referendums in the UK and elsewhere are discussed.

The "British Elections and Parties" series publishes research on parties, elections and voting behaviour in Britain, providing analyses of current and historical developments. It is produced under the auspices of the Political Studies Association's Election, Public Opinion and Parties study group.
Volume 9 includes research based around four themes: electoral reform; partisanship and voting; parliamentary behaviour; and the attitudes of the young. It provides a source of data on public opinion polls, a summary of local election results, UK referendums, key economic indicators, political parties and a chronology of major political events in 1998.

After the Labour Party's landslide victory in 1997, the results were analyzed. Issues at the top of the agenda included party leader image, campaign strategy, the sleaze factor, the effect of the media and changes in the electoral geography of Britain. This volume records the discussion.

This volume features key political issues for 1990s Britain: the reform of the Labour party; the use of opinion polls; the impact of the media; European integration; Scotland and regional trends; and the bases of party support.

In this study of grass-roots election campaigning, the authors survey the evolution of campaigning over the past century and describe how the parties organized their constituency campaigns in the 1992 election. They examine and evaluate the campaign techniques used and look at the role of local media and national party organizations. Basing their analysis mainly on a large-scale postal survey of election agents in Britain, the authors have constructed a quantitative measure of the strength of the constituency campaigns mounted by the different parties across the country, and use this measure to assess the effects of local campaigning.

This volume looks at the political events and discusses the major issues of 1994, most notably the European parliament elections.

Despite a recent decline in voter turnout, British general elections are still the centrepiece of Britain's liberal democracy and their results make a real difference to every British citizen. They command strong media interest long before their dates are announced and even uneventful campaigns dominate the headlines. The 2010 general election saw the first direct televised debates between the main party leaders, adding further interest to a battle which was always likely to be close. The result was a 'hung parliament' and the first British coalition government since 1945. However, as this book shows these were only the latest manifestations of a transformation in British elections which began in the early 1960s. While some election rituals remain intact - the counting of votes by hand, the solemn declaration of individual constituency results and, most importantly, the peaceful handover of power if the incumbent party loses, almost everything of significance has changed. Voters have very different attitudes; fewer of them have party loyalties which are more than skin deep, and they tend to base their choices on 'short-term' factors such as the perceived competence of the parties and the image of the leader. The parties themselves are barely recognisable from the institutions of 1964 - not least because their membership figures have dwindled dramatically. Election campaigns are now heavily centralised, and focus obsessively on a handful of target seats. This book reviews the history of British general elections since 1964, charting the changes in voters and parties at every step. In parallel, it shows how electoral analysts have responded to these developments. The first book of its kind, it will be invaluable to readers with a general interest in British politics, as well as to undergraduate and postgraduate students of the subject.

How do voters in Britain decide which party to vote for in elections? Have age and education replaced class as the social basis for voting? Are elections now 'presidentialised', with voters simply choosing between party leaders? What role do the media, new and old, play in all of this? The authors examine these and other questions in the fourth edition of this popular text. The core of the text is devoted to examining and explaining theories of party choice, including the debate about whether voters are driven more by issues and ideology or simply by which party and leader looks least likely to make a mess of things in office. The authors also devote separate chapters to turnout trends and patterns, the media, electoral systems, the geography of party support, and - new to this edition - referendums. Fully revised and with detailed analysis of the 2019 election and the electoral fallout of Brexit, the text incorporates the latest research on elections and voting behaviour, and includes analysis of recent trends and developments - such as the effect of digital media on electoral politics and where recent misfires leave the opinion polls.

This book reviews the history of British general elections since 1964, charting the changes in voters and parties at every step. In parallel, it shows how electoral analysts have responded to these developments. This fully revised and updated edition examines the general elections of 2015, 2017, and 2019 in the context of the momentous referendums on Scottish independence (2014) and EU membership (2016), showing the impact of these votes on an electorate which has become increasingly volatile. If the early post-war period was marked by strong partisan loyalties, based largely on social class, in 2019 Britain seemed to have entered an age of 'identity politics' in which factors such as age and educational qualifications gave a better indication of voter allegiance. By analysing all 16 elections since 1964 in their historical context, this book allows readers to understand both the scale and the nature of developments in British politics over these eventful years.

Despite a recent decline in voter turnout, British general elections are still the centrepiece of Britain's liberal democracy and their results make a real difference to every British citizen. They command strong media interest long before their dates are announced and even uneventful campaigns dominate the headlines. The 2010 general election saw the first direct televised debates between the main party leaders, adding further interest to a battle which was always likely to be close. The result was a 'hung parliament' and the first British coalition government since 1945. However, as this book shows these were only the latest manifestations of a transformation in British elections which began in the early 1960s. While some election rituals remain intact - the counting of votes by hand, the solemn declaration of individual constituency results and, most importantly, the peaceful handover of power if the incumbent party loses, almost everything of significance has changed. Voters have very different attitudes; fewer of them have party loyalties which are more than skin deep, and they tend to base their choices on 'short-term' factors such as the perceived competence of the parties and the image of the leader. The parties themselves are barely recognisable from the institutions of 1964 - not least because their membership figures have dwindled dramatically. Election campaigns are now heavily centralised, and focus obsessively on a handful of target seats. This book reviews the history of British general elections since 1964, charting the changes in voters and parties at every step. In parallel, it shows how electoral analysts have responded to these developments. The first book of its kind, it will be invaluable to readers with a general interest in British politics, as well as to undergraduate and postgraduate students of the subject.

This book reviews the history of British general elections since 1964, charting the changes in voters and parties at every step. In parallel, it shows how electoral analysts have responded to these developments. This fully revised and updated edition examines the general elections of 2015, 2017, and 2019 in the context of the momentous referendums on Scottish independence (2014) and EU membership (2016), showing the impact of these votes on an electorate which has become increasingly volatile. If the early post-war period was marked by strong partisan loyalties, based largely on social class, in 2019 Britain seemed to have entered an age of 'identity politics' in which factors such as age and educational qualifications gave a better indication of voter allegiance. By analysing all 16 elections since 1964 in their historical context, this book allows readers to understand both the scale and the nature of developments in British politics over these eventful years.

The "British Elections and Parties" series publishes research on parties, elections and voting behaviour in Britain, providing analyses of current and historical developments. It is produced under the auspices of the Political Studies Association's Election, Public Opinion and Parties study group.
Volume 9 includes research based around four themes: electoral reform; partisanship and voting; parliamentary behaviour; and the attitudes of the young. It provides a source of data on public opinion polls, a summary of local election results, UK referendums, key economic indicators, political parties and a chronology of major political events in 1998.

The Review brings together in one volume the very latest and most sophisticated research on the 1997 General Election, and the reference section provides a chronology of the political year, opinion poll results and details of by-elections. Contents: New Labour, New Tactical Voting? The Causes and Consequences of Tactical Voting in the 1997 General Election Geoff Evans, John Curtice and Pippa Norris. Political Change and Party Choice: Voting in the 1997 General Election Harold D Clarke, Marianne Stewart and Paul Whiteley. Sex, Money and Politics: Sleaze and the Conservative Party in the 1997 Election David M Farrell, Ian McAllister and Donley T Studlar. Euroscepticism and the Referendum Party Anthony Heath, Roger Jowell, Bridget Taylor and Katarina Thomson. New Labour Landslide - Same Old Electoral Geography? R J Johnston, C J Pattie, D F L Dorling, D J Rossiter, H Tunstall and I D McAllister. Split Ticket Voting at the 1997 British General and Local Elections - An Aggregate Analysis Colin Rallings and Michael Thrasher. Between Fear and Loath: National Press Coverage of the 1997 British General Election David Deacon, Peter Golding and Michael Billig. Does Negative News Matter? The Effect of Television News on Party Images in the 1997 British General Election. David Sanders and Pippa Norris. Triumph of Targeting? Constituency Campaigning in the 1997 Election David Denver, Gordon Hands, Simon Henig. Labour's Grass Roots Campaign in the 1997 Paul Whiteley and Patrick Seyd. Remodelling the 1997 General Election: How Britain Would Have Voted Under Alternative Electoral Systems Patrick Dunleavy, Helen Margetts, Brendan O'Duffy and Stuart Weir.

This volume contains contributions from some of the leading names in British politics, covering several aspects of electoral politics.

Contents: Political Awareness and Heterogeneity in Models of Voting: Some Evidence from the British Election Studies John Bartle. The Missing Tories in Opinion Polls: Silent, Forgetful or Lost? John Curtice, Nick Sparrow and John Turner. Anchors Aweigh: Variations in Strength of Party Identification and in Socio-political Attitudes among the British Electorate 1991-94 Ron Johnston and Charles Pattie. Class and Nation in England and Scotland Anthony Heath, Nan dirk di Graaf and Ariana Need. Crooked Margins and Marginal Seats James Cornford and Daniel Dorling. A Question of Interaction: Using Logistic Regression to Examine Geographic Effects on British Voting Behaviour Andrew Russell. Discourses of Modernization: Gaitskell, Blair and the Reform of Clause IV Michael Kenny and Martin J Smith. Voting Behaviour, The Economy and the Mass Media: Dependency, Consonance and Priming as a Route to Theoretical and Empirical Integration Neil T Gavin. Error Correction Models of Party Support: The Case of New Labour Harold D Clarke, Marianne C Stewart and Paul Whiteley. The Enhancement of Leadership Power: The Labour Party and the Impact of Political Communications Richard Heffernan and James Stan