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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Modern Constituency Electioneering - Local Campaigning in the 1992 General Election (Paperback)
Loot Price: R1,624
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Modern Constituency Electioneering - Local Campaigning in the 1992 General Election (Paperback)
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In this study of grass-roots election campaigning, the authors
survey the evolution of campaigning over the past century and
describe how the parties organized their constituency campaigns in
the 1992 election. They examine and evaluate the campaign
techniques used and look at the role of local media and national
party organizations. Basing their analysis mainly on a large-scale
postal survey of election agents in Britain, the authors have
constructed a quantitative measure of the strength of the
constituency campaigns mounted by the different parties across the
country, and use this measure to assess the effects of local
campaigning.
General
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