Modern Constituency Electioneering - Local Campaigning in the 1992 General Election (Hardcover, illustrated edition)

In this study of grass-roots election campaigning, the authors survey the evolution of campaigning over the past century and describe how the parties organized their constituency campaigns in the 1992 election. They examine and evaluate the campaign techniques used and look at the role of local media and national party organizations. Basing their analysis mainly on a large-scale postal survey of election agents in Britain, the authors have constructed a quantitative measure of the strength of the constituency campaigns mounted by the different parties across the country, and use this measure to assess the effects of local campaigning.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	April 1997
First published:	1997
Authors:	David Denver • Gordon Hands
Dimensions:	234 x 156 x 23mm (L x W x T)
Format:	Hardcover
Pages:	354
Edition:	illustrated edition
ISBN-13:	978-0-7146-4789-0
Categories:	Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN:	0-7146-4789-6
Barcode:	9780714647890

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