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Wrong - Why experts* keep failing us--and how to know when not to trust them *Scientists, finance wizards, doctors,... Wrong - Why experts* keep failing us--and how to know when not to trust them *Scientists, finance wizards, doctors, relationship gurus, celebrity CEOs, high-powered consultants, health officials and more (Hardcover)
David H. Freedman
R1,150 Discovery Miles 11 500 Ships in 10 - 15 working days

Our investments are devastated, obesity is epidemic, test scores are in decline, blue-chip companies circle the drain, and popular medications turn out to be ineffective and even dangerous. What happened? Didn't we listen to the scientists, economists and other experts who promised us that if we followed their advice all would be well?
Actually, those experts are a big reason we're in this mess. And, according to acclaimed business and science writer David H. Freedman, such expert counsel "usually" turns out to be wrong--often wildly so. Wrong reveals the dangerously distorted ways experts come up with their advice, and why the most heavily flawed conclusions end up getting the most attention-all the more so in the online era. But there's hope: Wrong spells out the means by which every individual and organization can do a better job of unearthing the crucial bits of right within a vast avalanche of misleading pronouncements.

Corps Business - The 30 Management Principles of the U.S. Marines (Paperback, 1st ed): David H. Freedman Corps Business - The 30 Management Principles of the U.S. Marines (Paperback, 1st ed)
David H. Freedman
R481 R446 Discovery Miles 4 460 Save R35 (7%) Ships in 10 - 15 working days

That's what every business wants to be.  And that's why the U.S. Marines excel in every mission American throws at them, no matter how tough the odds.  In Corps Business, journalist David H. Freeman identifies the Marine's simple but devastatingly effective principles for managing people and resources -- and ultimately winning.  Freedman discusses such techniques as "the rule of three," "managing by end state," and the "70% solution," to show how they can be applied to business solutions.

At Large - The Strange Case of the World's Biggest Internet Invasion (Paperback, New Ed): Charles C Mann, David H. Freedman At Large - The Strange Case of the World's Biggest Internet Invasion (Paperback, New Ed)
Charles C Mann, David H. Freedman
R553 Discovery Miles 5 530 Ships in 10 - 15 working days

Hailed as "a chilling portrait" by The Boston Globe and "a crafty thriller" by Newsweek, this astonishing story of an obsessive hacker promises to change the way you look at the Internet forever.

At Large chronicles the massive manhunt that united hard-nosed FBI agents, computer nerds, and uptight security bureaucrats against an elusive computer outlaw who broke into highly secured computer systems at banks, universities, federal agencies, and top-secret military weapons-research sites. Here is "a real-life tale of cops vs. hackers, by two technology writers with a flair for turning a complicated crime and investigation into a fast-moving edge-of-your-seat story" (Kirkus Reviews, starred). At Large blows the lid off the frightening vulnerability of the global online network, which leaves not only systems, but also individuals, exposed.

Brainmakers - How Scientists are Moving beyond Computers to Create a Rival to the Human Brain (Paperback, Reprinted edition):... Brainmakers - How Scientists are Moving beyond Computers to Create a Rival to the Human Brain (Paperback, Reprinted edition)
David H. Freedman
R445 Discovery Miles 4 450 Ships in 10 - 15 working days

Join David Freedman as he takes you on a fascinating tour behind the scenes at laboratories around the world as top researchers race to create revolutionary "thinking machines" that may one day lead to a new form of intelligence.

The subject of fantasy and skepticism for centuries-- from William James's mechanical bride to 2001's Hal to Star Wars' R2D2-- artificial intelligence has been limited to number-crunching computers that are"smart" only in highly specific domains like chess-- until now. "Brainmakers" is an eye-opening, mind-expanding, and mind-blowing journey through laboratories engaged in cutting-edge research into neuro-science and robotics. Inside, you'll discover:

MIT's Attila, a 3.6-pound, six-legged robot that learns as it interacts with its surroundings.

Japan's efforts to grow brain cells on chips and construct a "wiring diagram" of the human brain

UCLA's "robot farm," where robots will be "bred" for intelligence.

In exciting yet accessible detail, Freedman shows how this research has moved into a new realm that transcends computer science, combining neuroscience, mircobiology, evolutionary biology, and zoology. Modeled after natural rather than artificial intelligence, thinking machines may soon develop powers that rival-- or exceed-- those of the human brain.

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