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Airport Marketing examines the management vision of airport
marketing in the post-September 11th environment, presenting
in-depth analysis of current airport management practices for both
aviation and non-aviation-related activities. The 'aviation-related
activities' section covers how an airport as a company develops its
own marketing relationship with carriers and, in a broader sense,
with all actors within the air transport pipeline, with the aim of
increasing the number of intermediate clients consistent with its
chosen positioning. The 'non-aviation-related' section, by
contrast, focuses on how best-in-class airports have been
developing new powers of attraction to customers in their regions,
well beyond the simple concept of airport retailing, by use of the
so-called 'commercial airport' model. Finally, the impact of
September 11th is shown in terms of increased security measures and
the future of the aviation industry as a whole. An analysis of
worldwide airport industry is provided in the final chapter.
Airport Marketing is essential reading for airport managers,
government agencies, airlines, consultants, contributors, advisors
and sub-contractors to this industry, as well as both undergraduate
and graduate level aviation students.
Airport Marketing examines the management vision of airport
marketing in the post-September 11th environment, presenting
in-depth analysis of current airport management practices for both
aviation and non-aviation-related activities. The 'aviation-related
activities' section covers how an airport as a company develops its
own marketing relationship with carriers and, in a broader sense,
with all actors within the air transport pipeline, with the aim of
increasing the number of intermediate clients consistent with its
chosen positioning. The 'non-aviation-related' section, by
contrast, focuses on how best-in-class airports have been
developing new powers of attraction to customers in their regions,
well beyond the simple concept of airport retailing, by use of the
so-called 'commercial airport' model. Finally, the impact of
September 11th is shown in terms of increased security measures and
the future of the aviation industry as a whole. An analysis of
worldwide airport industry is provided in the final chapter.
Airport Marketing is essential reading for airport managers,
government agencies, airlines, consultants, contributors, advisors
and sub-contractors to this industry, as well as both undergraduate
and graduate level aviation students.
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