Airport Marketing - Strategies to Cope with the New Millennium Environment (Hardcover, New Ed)

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

General

Imprint:	Ashgate Publishing Limited
Country of origin:	United Kingdom
Release date:	July 2005
First published:	2005
Authors:	David Jarach
Dimensions:	234 x 156 x 20mm (L x W x T)
Format:	Hardcover
Pages:	154
Edition:	New Ed
ISBN-13:	978-0-7546-4085-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > Airports
LSN:	0-7546-4085-X
Barcode:	9780754640851

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