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Airport Marketing - Strategies to Cope with the New Millennium Environment (Paperback) Loot Price: R1,663
Discovery Miles 16 630
Airport Marketing - Strategies to Cope with the New Millennium Environment (Paperback): David Jarach

Airport Marketing - Strategies to Cope with the New Millennium Environment (Paperback)

David Jarach

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Loot Price R1,663 Discovery Miles 16 630 | Repayment Terms: R156 pm x 12*

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Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: October 2016
First published: 2005
Authors: David Jarach
Dimensions: 234 x 156 x 17mm (L x W x T)
Format: Paperback
Pages: 154
ISBN-13: 978-1-138-27805-9
Categories: Books > Business & Economics > Economics > General
Books > Professional & Technical > Environmental engineering & technology > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Professional & Technical > Transport technology > Aerospace & aviation technology > General
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LSN: 1-138-27805-X
Barcode: 9781138278059

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