This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing - an organisation making itself less attractive to its employees - may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing - an organisation making itself less attractive to its employees - may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.

More than a million patient safety incidents occur every year and medical error is the third leading cause of death in the United States. Illuminating the experiences of those affected by medical error -- patients, their loved ones, and physicians and other medical professionals -- Talking with Patients and Families about Medical Error delves deeply into the challenges of communicating honestly and openly about mistakes in medical practice. Based on guidelines from the Institute for Professional and Ethical Practice and the authors' own experiences, the practice-based approaches outlined here offer concrete guidance on initiating discussions dealing professionally and compassionately with patients' reactions who should be included in the conversation what information should be documented in the medical record how to respond to questions about financial compensation Aimed at promoting resolution and healing, this book stresses the importance of clear, empathetic communication that will improve clinical and organizational responses to medical missteps and mismanagement. It emphasizes five features of the physician-patient relationship deserving of special attention: transparency, respect, accountability, continuity, and kindness (TRACK). Narrative examples of common situations demonstrate how conversations about medical error can lead to healing. Robert D. Truog, M.D., is a professor of medical ethics, anaesthesiology, and pediatrics at Harvard Medical School and a senior associate in Critical Care Medicine at Children's Hospital Boston. David M. Browning, M.S.W., B.C.D., F.T., is a co-founder and senior scholar at the Institute for Professionalism and Ethical Practice at Children's Hospital Boston and a lecturer at Harvard Medical School. Judith A. Johnson, J.D., is an attorney, a clinical ethicist at Children's Hospital Boston, and a lecturer at Harvard Medical School. Thomas H. Gallagher, M.D., is a general internist and an

At 3:17 p.m. on March 18, 1937, a natural gas leak beneath the London Junior-Senior High School in the oil boomtown of New London, Texas, created a lethal mixture of gas and oxygen in the school's basement. The odorless, colorless gas went undetected until the flip of an electrical switch triggered a colossal blast. The two-story school, one of the nation's most modern, disintegrated, burying everyone under a vast pile of rubble and debris. More than 300 students and teachers were killed, and hundreds more were injured. As the seventy-fifth anniversary of the catastrophe approaches, it remains the deadliest school disaster in U.S. history. Few, however, know of this historic tragedy, and no book, until now, has chronicled the explosion, its cause, its victims, and the aftermath. Gone at 3:17 is a true story of what can happen when school officials make bad decisions. To save money on heating the school building, the trustees had authorized workers to tap into a pipeline carrying"waste" natural gas produced by a gasoline refinery. The explosion led to laws that now require gas companies to add the familiar pungent odor. The knowledge that the tragedy could have been prevented added immeasurably to the heartbreak experienced by the survivors and the victims' families. The town would never be the same. Using interviews, testimony from survivors, and archival newspaper files, Gone at 3:17 puts readers inside the shop class to witness the spark that ignited the gas. Many of those interviewed during twenty years of research are no longer living, but their acts of heroism and stories of survival live on in this meticulously documented and extensively illustrated book.

History has known many famous cats - Garfield, Mr Bigglesworth, Simon's Cat, the Aristocats, the Cheshire cat and the Keyboard Cat on YouTube. In recent years these feline things have replaced man's best friend as the most popular pet in the U.S. while the Ancient Egyptians once worshipped them as gods. This was a mistake and I'm here to tell you why. Man vs Cat is the story of one man, one woman and the six cats that changed their lives forever. To the woman they brought love and affection, to the man they brought sleepless nights, fear, paranoia and even ruined his jigsaw. Need I say more?

12-year-old Fezariu thought his mother died when he was little, but when his beloved stepfather dies the boy discovers she is alive and well - and working at the most famous brothel in all of Elenchera. When she cruelly rejects him it's more than he can bear, and he runs away to join a band of ruthless soldiers for hire. The Merelax Mercenaries will fight for anyone who can pay them, no matter the justice of the cause. Fezariu grows up among the soldiers and becomes one of them. He thinks his time with the mercenaries has hardened him. But a campaign in his old home town pushes him too far, and he discovers what really happened to his mother. Maybe there are some things money shouldn't buy... and maybe it's time Fezariu took his revenge.

Like yeast, parables are explosive stories of Jesus that invade our lives and transform us into citizens of the kingdom of God. But they are also cryptic, and that's where this book is useful. More than an explanation or interpretation of each parable, this definitive work is primarily an exercise in "hermeneutics." In it, readers are taken through a process of discovering which sayings of Jesus are parables, problematic questions related to counting and categorizing them, and Jesus' rationale for speaking in parables. The work then analyzes four distinct ways that parables are structured and three levels at which they do their work in us. The final chapter presents parable-related hermeneutical guidelines, and the book ends with seven extensive Appendices and two Indexes. It is a "must read" for every biblical scholar