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This title shows how to apply and profit from the concepts and
themes described in the text, "Managing Cultural Differences". It
presents specific, realistic examples of the strategies and tactics
used by some of the world's most successful international
businesses and organizations to excel in the global market-place
This casebook is divided into six major sections, containing more
than 30 case studies, that span critical issues of international
business - globalization, negotiation, marketing, product/service
quality, joint ventures and strategic alliances, and culturally
diverse work forces Each case study focuses on a particular
company, region, management style etc., to clearly illustrate
proven techniques for capitalizing on the cultural diversity of
people, products and markets With contributions from more than two
dozen business executives and professors, and covering such
countries as Japan, Germany, China, Mexico and Indonesia, to name a
few, this casebook provides a broad spectrum of current and future
approaches to achieving international and cross-cultural business
success. Robert T. Moran is the co-author of "Managing Cultural
Differences".
This comprehensive guide presents specific, real-life examples of
the strategies and tactics used by some of the world's most
successful international businesses and organizations to excel in
the global marketplace. Divided into six major sections, this
important book features more than 30 case studies that span
critical issues of international business--globalization;
negotiation; marketing; product/service quality; joint ventures and
strategic alliances; and culturally diverse workforces. Each case
study focuses on a particular company, region, or management style
to clearly illustrate proven techniques for capitalizing on the
cultural diversity of people, products, and markets. With
contributions from more than two dozen business executives and
professors, spanning the globe from Japan, to Germany, China to
Mexico, this casebook provides a broad spectrum of current and
future approaches to acheiving international and cross-cultural
business success.
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