Given the current lack of a suitable vaccine or effective treatment for HIV/AIDS, widespread behaviour change must be achieved if the spread of AIDS is to be minimised. In an effort to assist in the development of appropriate education programmes, considerable research attention has been directed towards the identification of factors that influence whether people engage in AIDS-preventive behaviour. Much of this research has utilized Fishbein and Ajzen's theory of reasoned action and its extensions to identify the determinants of safer sex behaviour. Despite the amount of attention directed towards the examination of factors that influence whether people choose to engage in high-risk practices, there have been few attempts to review and integrate this research. "The Theory of Reasoned Action" combines theoretical exposition, critique and empirical research and their relation to major models in health psychology with specific applications to AIDS education.

Organizations are groups. They compete with other groups; they are internally structured into subgroups and roles; and they influence and are influenced by social identity processes. This volume brings together social and organizational psychologists to explore social identity theory in organizational contexts. The chapters are wide ranging - they deal with basic social identity theory, organizational diversity, leadership, employee turnover, mergers and acquisitions, organizational identification, co-operation and trust in organizations, commitment and work, and socialization and influence within organizations. This book is an integrative platform for a closer relationship between social psychologists and organizational psychologists who study social identity processes in organizations.

Organizations are groups. They compete with other groups; they are internally structured into subgroups and roles; and they influence and are influenced by social identity processes. In recent years there has been an explosion of interest in social identity processes among both social and organizational psychologists. However, the two groups have rarely appeared on the same stage - this book is a first attempt at a closer relationship between these two literatures. The contributors to this volume range from primarily social psychologists to primarily organizational psychologists, but through various shades of combined emphasis. The chapters are wide ranging - they deal with basic social identity theory, organizational diversity, leadership, employee turnover, mergers and acquisitions, organizational identification, cooperation and trust in organizations, commitment and work, and socialization and influence within organizations. This book is an integrative platform for a closer relationship between social psychologists and organizational psychologists who study social identity processes in organizations - a relationship that will fuel new directions in basic and applied social identity research, and will significantly advance our understanding of organizational life.

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The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that account for why people change their attitudes and are persuaded by such influences as the media. There is strong support for the view that attitude-behavior consistency and persuasion cannot be well understood without reference to the wider social context in which we live. Although attitudes are held by individuals, they are social products to the extent that they are influenced by social norms and the expectations of others. This book brings together an international group of researchers discussing private and public selves and their interaction through attitudes and behavior. The effects of the social context on attitude-behavior relations and persuasion is the central theme of this book, which--in its combination of theoretical exposition, critique, and empirical research--should be of interest to both basic and applied social psychologists.

The Theory of reasoned action explores the theory and emphirical reserach in to the factors which influence whether people engage in high-risk practices , with specific reference to AIDS education.

The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that account for why people change their attitudes and are persuaded by such influences as the media. There is strong support for the view that attitude-behavior consistency and persuasion cannot be well understood without reference to the wider social context in which we live. Although attitudes are held by individuals, they are social products to the extent that they are influenced by social norms and the expectations of others. This book brings together an international group of researchers discussing private and public selves and their interaction through attitudes and behavior. The effects of the social context on attitude-behavior relations and persuasion is the central theme of this book, which--in its combination of theoretical exposition, critique, and empirical research--should be of interest to both basic and applied social psychologists.