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Given the current lack of a suitable vaccine or effective treatment
for HIV/AIDS, widespread behaviour change must be achieved if the
spread of AIDS is to be minimised. In an effort to assist in the
development of appropriate education programmes, considerable
research attention has been directed towards the identification of
factors that influence whether people engage in AIDS-preventive
behaviour. Much of this research has utilized Fishbein and Ajzen's
theory of reasoned action and its extensions to identify the
determinants of safer sex behaviour. Despite the amount of
attention directed towards the examination of factors that
influence whether people choose to engage in high-risk practices,
there have been few attempts to review and integrate this research.
"The Theory of Reasoned Action" combines theoretical exposition,
critique and empirical research and their relation to major models
in health psychology with specific applications to AIDS education.
Organizations are groups. They compete with other groups; they are
internally structured into subgroups and roles; and they influence
and are influenced by social identity processes. This volume brings
together social and organizational psychologists to explore social
identity theory in organizational contexts. The chapters are wide
ranging - they deal with basic social identity theory,
organizational diversity, leadership, employee turnover, mergers
and acquisitions, organizational identification, co-operation and
trust in organizations, commitment and work, and socialization and
influence within organizations. This book is an integrative
platform for a closer relationship between social psychologists and
organizational psychologists who study social identity processes in
organizations.
Organizations are groups. They compete with other groups; they are internally structured into subgroups and roles; and they influence and are influenced by social identity processes. In recent years there has been an explosion of interest in social identity processes among both social and organizational psychologists. However, the two groups have rarely appeared on the same stage - this book is a first attempt at a closer relationship between these two literatures. The contributors to this volume range from primarily social psychologists to primarily organizational psychologists, but through various shades of combined emphasis. The chapters are wide ranging - they deal with basic social identity theory, organizational diversity, leadership, employee turnover, mergers and acquisitions, organizational identification, cooperation and trust in organizations, commitment and work, and socialization and influence within organizations. This book is an integrative platform for a closer relationship between social psychologists and organizational psychologists who study social identity processes in organizations - a relationship that will fuel new directions in basic and applied social identity research, and will significantly advance our understanding of organizational life.
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The reasons why people do not always act in accord with their
attitudes has been the focus of much social psychological research,
as have the factors that account for why people change their
attitudes and are persuaded by such influences as the media. There
is strong support for the view that attitude-behavior consistency
and persuasion cannot be well understood without reference to the
wider social context in which we live. Although attitudes are held
by individuals, they are social products to the extent that they
are influenced by social norms and the expectations of others. This
book brings together an international group of researchers
discussing private and public selves and their interaction through
attitudes and behavior. The effects of the social context on
attitude-behavior relations and persuasion is the central theme of
this book, which--in its combination of theoretical exposition,
critique, and empirical research--should be of interest to both
basic and applied social psychologists.
The Theory of reasoned action explores the theory and emphirical
reserach in to the factors which influence whether people engage in
high-risk practices , with specific reference to AIDS education.
The reasons why people do not always act in accord with their
attitudes has been the focus of much social psychological research,
as have the factors that account for why people change their
attitudes and are persuaded by such influences as the media. There
is strong support for the view that attitude-behavior consistency
and persuasion cannot be well understood without reference to the
wider social context in which we live. Although attitudes are held
by individuals, they are social products to the extent that they
are influenced by social norms and the expectations of others. This
book brings together an international group of researchers
discussing private and public selves and their interaction through
attitudes and behavior. The effects of the social context on
attitude-behavior relations and persuasion is the central theme of
this book, which--in its combination of theoretical exposition,
critique, and empirical research--should be of interest to both
basic and applied social psychologists.
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