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This work examines the philosophy underpinning current higher
education provision. Contemporary culture seems to encourage
consumers to purchase products where the product is shaped by the
provider and the input of the consumer is very limited. Research
suggests that students, their perceptions shaped by the educational
experience they have undergone, view education as a commodity and
require that information be packaged for easy consumption. The
purpose of this study is to examine the current situation in
education against the backdrop of an emerging trend that sees
education as a product and students as consumers or customers.The
literature provides a basis to argue that a qualification now is
frequently a simulacrum while previously it represented knowledge
and competency. The study is an international one carried out
through surveys and interviews with students and lecturers. The
findings, strengthened by reliability and significance tests,
provide overwhelming support for the hypothesis that encapsulation
is an emerging and worrying trend.
This work examines the philosophy underpinning current higher
education provision. Contemporary culture seems to encourage
consumers to purchase products where the product is shaped by the
provider and the input of the consumer is very limited. Research
suggests that students, their perceptions shaped by the educational
experience they have undergone, view education as a commodity and
require that information be packaged for easy consumption. The
purpose of this study is to examine the current situation in
education against the backdrop of an emerging trend that sees
education as a product and students as consumers or customers. The
literature provides a basis to argue that a qualification now is
frequently a simulacrum while previously it represented knowledge
and competency.
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