This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and “best practice” models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.

Co-operatives are found in all industry sectors and almost all countries around the world. However, despite their significant economic and social contributions, the academic literature has largely ignored these important businesses. This book is a detailed examination of the co-operative enterprise business model and the factors that help to enhance its sustainability and resilience, as well as those forces that lead to its destruction. The authors synthesize theories of business model design and strategic and marketing management to examine the forces that sustain and enhance co-operative enterprise. Organised into six themes and focussed on five key research questions, the chapters explore case studies from around the world and across a wide range of industries and aim to stimulate debate. This comprehensive work expands upon existing research whilst introducing new concepts, and will appeal to both academics and practitioners. It will also interest managers of co-operative enterprises and those who seek to better understand this unique type of business.

Co-operatives are found in all industry sectors and almost all countries around the world. However, despite their significant economic and social contributions, the academic literature has largely ignored these important businesses. This book is a detailed examination of the co-operative enterprise business model and the factors that help to enhance its sustainability and resilience, as well as those forces that lead to its destruction. The authors synthesize theories of business model design and strategic and marketing management to examine the forces that sustain and enhance co-operative enterprise. Organised into six themes and focussed on five key research questions, the chapters explore case studies from around the world and across a wide range of industries and aim to stimulate debate. This comprehensive work expands upon existing research whilst introducing new concepts, and will appeal to both academics and practitioners. It will also interest managers of co-operative enterprises and those who seek to better understand this unique type of business.

This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and "best practice" models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.