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Books > Business & Economics > Business & management > Business strategy
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Commercialisation and Innovation Strategy in Small Firms - Learning to Manage Uncertainty (Hardcover, 1st ed. 2022)
Loot Price: R3,498
Discovery Miles 34 980
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Commercialisation and Innovation Strategy in Small Firms - Learning to Manage Uncertainty (Hardcover, 1st ed. 2022)
Expected to ship within 12 - 19 working days
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This book focuses on the process of commercialisation and
innovation management in small firms. Although commercialisation
and new product development (NPD) has been covered quite
extensively, relatively little attention has been given to how
small-to-medium enterprises (SMEs) engage with these issues. The
book explores this topic in depth, taking a close look at the
reasons why decisions are made and mapping this behaviour against
established theories and "best practice" models of NPD and
commercialisation. The book uses case studies to analyse the
relationship between entrepreneurial decision- making and
commercialisation, and investigates how and why NPD and
commercialisation decisions are made, which offers valuable
insights from both a theoretical and applied perspective.
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