A twenty-first-century sales philosophy that "gets straight to the point about what works, and what doesn't work in today's marketplace" (Kevin Kruse, New York Times-bestselling author of 15 SecretsSuccessful People Know About Time Management, Founder and CEO of LeadX). Being successful at sales has nothing to do with "selling." The best salespeople are the ones who are always curious-not always closing. Succeed Without Selling contains everything a small business owner or sales professional needs to know about what it takes to be successful. From prospecting to discovery to referrals and strategic alliances, it's all covered. There are even chapters for sales managers, direct sellers, and service providers. Succeed Without Selling also includes resources like sample scripts and proposal templates. Anyone who wants to grow their business will find actionable, easy-to-follow information to help them embrace the value of being more interested in others than in making the sale. Succeed Without Selling changes the way readers look at the sales process forever-and stops them from engaging in behaviors that just don't work.

As a small business owner the growth of your business rests squarely on your shoulders. Like many business owners you may not be comfortable with selling. But it's tough to grow a business if you don't master the sales process. The good news is sales doesn't have to be complicated.

Finally, we've made the small business sales process Lemonade Stand Simple! This book is a no nonsense, easy to understand resource for everything sales - from defining the value of your product or service to successfully closing deals. You'll learn the Lemonade Stand Simple approach to:

ProspectingPresentingNetworkingHandling ObjectionsClosingNurturing your client baseAnd much more

Why make selling complicated and confusing? After all, you knew just what to do as a kid. Lemonade Stand Simple gives you the tools you need to accelerate the growth of your small business.

Lemonade Stand Simple uses simple, easy to understand, down to earth language and examples to help dispel the myths many people believe about the sales process. It also includes sound direction for those who need to master sales. - Dr. Tony Alessandra, Hall-of-Fame Motivational Speaker and author of The Platinum Rule and Charisma books

Small business owners who don't learn to or are unprepared to sell or in for a rough road. If you want your business to grow, do yourself a favor and read this book. - Jeb Blount, CEO of SalesGravy.com and author of Power Principles and 7 Rules For Outselling The Recession

Reading this book is like getting sales advice from a good friend - who also happens to be an expert sales coach! It's encouraging and easy to understand with plenty of examples to show you the way. If you're struggling with your sales, this may just be the pick-me-up you need. - Tina Lo Sasso, Managing Editor of SalesDog.com