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This casebook provides students and academics in business
management and marketing with a collection of case studies on
services marketing and service operations in emerging economies. It
explores current issues and practices in Asia, across different
areas, countries, commercial and non-commercial sectors. This book
is important and timely in providing a framework for instructors,
researchers, and students to understand the service dynamics
occurring in these countries. It serves as an invaluable resource
for marketing and business management students requiring insights
into the operationalization of services across different
geographical areas in Asia. Students will find it interesting to
compare and contrast different markets covering important aspects
related to services.
This casebook provides students and academics in business
management and marketing with a collection of case studies on
services marketing and service operations in emerging economies. It
explores current issues and practices in Asia, across different
areas, countries, commercial and non-commercial sectors. This book
is important and timely in providing a framework for instructors,
researchers, and students to understand the service dynamics
occurring in these countries. It serves as an invaluable resource
for marketing and business management students requiring insights
into the operationalization of services across different
geographical areas in Asia. Students will find it interesting to
compare and contrast different markets covering important aspects
related to services.
Environment and social responsibility are paramount for any modern
business strategy, and the field of marketing is adapting itself to
the new focus on sustainability. The study of the interface between
consumers, society, and marketing is crucial for understanding the
complex interactions between individuals and the products and
services they consume and the resulting implications. In this book,
the authors delve into the latest research and theories on the
subject, providing insight into the various factors that shape
consumer behavior and the broader impacts of marketing on society.
Whether you are a student, professional, or simply curious about
the topic, this book will provide a valuable resource for your
learning and exploration.  Instead of treating ethical
foundations and critical marketing perspectives separately, this
book merges them and takes a broader sustainability perspective. It
examines the various ways in which businesses are incorporating
sustainability into their marketing strategies, and the impact
these efforts are having on consumers, the economy, and the planet.
Topics covered in this book include: Evolution of marketing thought
Critique of marketing Sustainable marketing Social marketing
Evolving consumer representations and roles, and many more
Muslim consumers represent an untapped and viable market segment,
but to date there has been very little research on catering to
their needs or running and managing Islamic businesses. Innovations
in Islamic business, interest in the use of Sukuk (Islamic bonds)
to finance major projects, pressures on Islamic banks to reduce the
financing gap in society, and the need to understand Muslim
consumers, require a deeper grasp of the issues and opportunities
involved, which are quite unique. In similar vein, acquiring
expertise on topics specific to Shari'ah-compliant businesses
requires a thorough knowledge of matters ranging from financing to
branding and, in a broader sense, creating an entrepreneurial
framework suitable to the market. This book fills this gap by
presenting high-quality and original case studies on Islamic
finance, marketing and management from around the world. Equally
valuable in business school classrooms and for c-suite strategists,
it will help readers shape business strategies to tap into a
billion-strong market.
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