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Books > Business & Economics > Business & management > Sales & marketing
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Services Marketing Cases in Emerging Markets - An Asian Perspective (Hardcover, 1st ed. 2017)
Loot Price: R2,513
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Services Marketing Cases in Emerging Markets - An Asian Perspective (Hardcover, 1st ed. 2017)
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This casebook provides students and academics in business
management and marketing with a collection of case studies on
services marketing and service operations in emerging economies. It
explores current issues and practices in Asia, across different
areas, countries, commercial and non-commercial sectors. This book
is important and timely in providing a framework for instructors,
researchers, and students to understand the service dynamics
occurring in these countries. It serves as an invaluable resource
for marketing and business management students requiring insights
into the operationalization of services across different
geographical areas in Asia. Students will find it interesting to
compare and contrast different markets covering important aspects
related to services.
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