Services Marketing Cases in Emerging Markets - An Asian Perspective (Hardcover, 1st ed. 2017)

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	September 2016
First published:	2017
Editors:	Sanjit Kumar Roy • Dilip S. Mutum • Bang Nguyen
Dimensions:	235 x 155 x 18mm (L x W x T)
Format:	Hardcover
Pages:	184
Edition:	1st ed. 2017
ISBN-13:	978-3-319-32968-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN:	3-319-32968-5
Barcode:	9783319329680

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