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Successful exchange relationships between organizations and their
various partners in those exchanges - suppliers, customers,
employees, or a wide variety of other types of exchange partners -
have become critical to the overall success of organizations in an
economy that is increasingly global, hypercompetitive, and
evolutionary. This Handbook highlights relationship marketing as an
area of growing interest and ongoing development within marketing,
providing key insights that illustrate its important role in
guiding customer-directed business strategies.Relationship
marketing is an approach to increase long-term profitability
through loyal customers. With increased customer retention, fewer
resources need to be invested in acquiring new customers and
marketing costs go down. The Handbook on Relationship Marketing
brings together contributions from some of the leading figures in
the field to analyze the role of marketing with suppliers and
customers, as well as internal and lateral partners. The Handbook
will appeal to scholars and students of marketing and business. It
will also be a useful resource for practitioners looking to exploit
relationship marketing for better customer retention. Contributors:
M. Bose, T. Boyd, S. Cadwallader, G. Deitz, J.A. Garretson Folse,
D.D. Gremler, T.W. Gruen, E. Gummesson, K.P. Gwinner, J.D. Hansen,
B.B. Holloway, M.J. Howley Jr., R. Lacey, S. Lampo, K. Landua, K.N.
Lemon, H. Majra, R.W. Palmatier, J.T. Parish, R.D. Raggio, S.A.
Samaha, R. Saxena, J.N. Sheth, M. Sinha, A. Thomas, P.C. Verhoef,
A.G. Walz, S. Wang
CONTEMPORARY BUSINESS MATH FOR COLLEGES, 16E, International Edition
presents a basic, arithmetic-based approach to business math. It
emphasizes practical skill-building to prepare users for careers in
business through step-by-step development of concepts, numerous
practice exercises, and real-world application of techniques. The
text progresses from the most basic to more complex business math
topics. Additional assets to help users gain confidence in
mathematics such tutorials, video clips, and more are available on
the companion website.
Hunt/Mello/Deitz Marketing emphasizes the universal importance of
marketing, in business, but also in the lives of students, despite
their major! The product, the 1st new Principles of Marketing
product to be introduced in the past 10 years, was designed with an
emphasis on student engagement and relevance, a focus embodied in
these four key benefits: * A career focus, to help students
understand how marketing will support whatever career path they
choose and how to develop their own personal brand. Features like
Career Tips, Executive Perspectives and Today's Professional
Interviews make marketing relevant and engaging for the student and
can found in every chapter. * Integration of key topics that are
part of the daily fabric of marketing- globalization, social media,
ethics, and marketing analytics. These are covered THROUGHOUT the
product and not in a single chapter. * Seamlessly integrated
results-driven technology. Shane Hunt personalized the writes all
of the Connect application exercises and teaches using Connect
every year! The narrative and Connect content were developed
side-by-side, allowing for seamless integration and continuity of
coverage. * The right content for a semester-long course. Chapters
are direct, concise, and approachable in length and written in an
upbeat tone. In this newest edition, we have moved Personal Selling
and Branding to earlier in the narrative.
Successful exchange relationships between organizations and their
various partners in those exchanges - suppliers, customers,
employees, or a wide variety of other types of exchange partners -
have become critical to the overall success of organizations in an
economy that is increasingly global, hypercompetitive, and
evolutionary. This Handbook highlights relationship marketing as an
area of growing interest and ongoing development within marketing,
providing key insights that illustrate its important role in
guiding customer-directed business strategies.Relationship
marketing is an approach to increase long-term profitability
through loyal customers. With increased customer retention, fewer
resources need to be invested in acquiring new customers and
marketing costs go down. The Handbook on Relationship Marketing
brings together contributions from some of the leading figures in
the field to analyze the role of marketing with suppliers and
customers, as well as internal and lateral partners. The Handbook
will appeal to scholars and students of marketing and business. It
will also be a useful resource for practitioners looking to exploit
relationship marketing for better customer retention. Contributors:
M. Bose, T. Boyd, S. Cadwallader, G. Deitz, J.A. Garretson Folse,
D.D. Gremler, T.W. Gruen, E. Gummesson, K.P. Gwinner, J.D. Hansen,
B.B. Holloway, M.J. Howley Jr., R. Lacey, S. Lampo, K. Landua, K.N.
Lemon, H. Majra, R.W. Palmatier, J.T. Parish, R.D. Raggio, S.A.
Samaha, R. Saxena, J.N. Sheth, M. Sinha, A. Thomas, P.C. Verhoef,
A.G. Walz, S. Wang
Rethinking Disaster Recovery focuses attention on the social
inequalities that existed on the Gulf Coast before Hurricane
Katrina and how they have been magnified or altered since the
storm. With a focus on social axes of power such as gender,
sexuality, race, and class, this book tells new and personalized
stories of recovery that help to deepen our understanding of the
disaster. Specifically, the volume examines ways in which gender
and sexuality issues have been largely ignored in the emerging
post-Katrina literature. The voices of young racial and ethnic
minorities growing up in post-Katrina New Orleans also rise to the
surface as they discuss their outlook on future employment.
Environmental inequities and the slow pace of recovery for many
parts of the city are revealed through narrative accounts from
volunteers helping to rebuild. Scholars, who were themselves
impacted, tell personal stories of trauma, displacement, and
recovery as they connect their biographies to a larger social
context. These insights into the day-to-day lives of survivors over
the past ten years help illuminate the complex disaster recovery
process and provide key lessons for all-too-likely future
disasters. How do experiences of recovery vary along several axes
of difference? Why are some able to recover quickly while others
struggle? What is it like to live in a city recovering from
catastrophe and what are the prospects for the future? Through
on-the-ground observation and keen sociological analysis,
Rethinking Disaster Recovery answers some of these questions and
suggests interesting new avenues for research.
Martin Luther King, Jr once said, 'I have a dream that my four
little children will one day live in a nation where they will not
be judged by the color of their skin, but by the content of their
character'. This is one of the aspirations many had when they
fought against racism. They understood that for this aspiration to
succeed everyone must participate in the project of completely
transforming society to eradicate racial divisions and achieve
equal treatment. Today, with the increasing demand to recognize the
seemingly insurmountable gap between black people and white people,
identity-based anti-racism has become more of a hindrance than a
solution for a better and freer world for us all. The shift, from
aspiring to transform social organization in order to transcend
racial divisions to demanding recognition of racial divisions and
identities and protection for minorities, represents the defeat of
the universalist and radical politics of the past. Racial thinking,
actively promoted by racists, has now become an acceptable tool for
identity-based anti-racist activists in their demand for
representation, diversity, inclusivity, segregation and safe
spaces. Christine Louis-Dit-Sully examines the origins of racial
thinking and the relationship between race and culture, she asks us
to recognise that racial thinking is not the only way of
understanding ourselves and the world around us.
Emphasizing practical skill-building activities, CONTEMPORARY
BUSINESS MATHEMATICS FOR COLLEGES, 17E presents a basic,
arithmetic-based approach to business math. Through step-by-step
concept development, numerous practice exercises, and real-world
applications, the book equips you with the math skills you need for
your career in business. Including problems and examples from
actual companies, the book progresses, from the most basic to more
complex business math topics. Self-check features at the end of
every section and chapter enable you to monitor your own progress.
In 1782, J. Hector St. John de Crevecoeur wrote, "What then, is the
American, this new man? He is an American, who, leaving behind him
all his ancient prejudices and manners, receives new ones from the
new mode of life he has embraced." In casting aside their European
mores, these pioneers, de Crevecoeur implied, were the very
embodiment of a new culture, society, economy, and political
system. But to what extent did manliness shape early America's
character and institutions? And what roles did race, ethnicity, and
class play in forming masculinity? Thomas A. Foster and his
contributors grapple with these questions in New Men, showcasing
how colonial and Revolutionary conditions gave rise to new
standards of British American manliness. Focusing on Indian,
African, and European masculinities in British America from
earliest Jamestown through the Revolutionary era, and addressing
such topics that range from slavery to philanthropy, and from
satire to warfare, the essays in this anthology collectively
demonstrate how the economic, political, social, cultural, and
religious conditions of early America shaped and were shaped by
ideals of masculinity. Contributors: Susan Abram, Tyler Boulware,
Kathleen Brown, Trevor Burnard, Toby L. Ditz, Carolyn Eastman,
Benjamin Irvin, Janet Moore Lindman, John Gilbert McCurdy, Mary
Beth Norton, Ann Marie Plane, Jessica Choppin Roney, and Natalie A.
Zacek.
Sales is at the heart of modern business. Understanding and using
aspects of sales in order to improve for-profit businesses,
not-for-profit organizations, and students' career prospects is a
critical and relevant to all students, regardless of their major.
Career success for students will be determined in part by how well
they tell their personal narrative and sell themselves to
employers, investors, or graduate schools. Introducing
Hunt/Deitz/Hansen: Professional Selling 1e , developed for today's
instructors to inspire and motivate tomorrow's leaders, because
everyone is a salesperson. Three goals of this product are to: *
Provide up-to-date professional selling content that is high
quality, socially responsible and right-sized for various course
lengths and modalities settings * Engage students with a highly
readable narrative infused with modern and relevant examples *
Integrate cutting-edge digital resources to enhance teaching and
learning
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Structural, Syntactic, and Statistical Pattern Recognition - Joint IAPR International Workshops, SSPR 2006 and SPR 2006, Hong Kong, China, August 17-19, 2006, Proceedings (Paperback, 2006 ed.)
Dit-Yan Yeung, James T. Kwok, Ana Fred, Fabio Roli, Dick De Ridder
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R3,211
Discovery Miles 32 110
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Ships in 10 - 15 working days
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This book constitutes the refereed proceedings of the 11th
International Workshop on Structural and Syntactic Pattern
Recognition, SSPR 2006 and the 6th International Workshop on
Statistical Techniques in Pattern Recognition, SPR 2006, held
jointly in Hong Kong, China in August 2006 as a satellite event of
the 18th International Conference of Pattern Recognition, ICPR
2006.
The 38 revised full papers and 61 revised poster papers
presented together with 4 invited papers were carefully reviewed
and selected from 217 submissions. The papers are organized in
topical sections on image analysis, vision, character recognition,
bayesian networks, graph-based methods, similarity and feature
extraction, image and video, vision, kernel-based methods,
recognition and classification, similarity and feature extraction,
document analysis, graph-based methods, recognition and
classification, image analysis, facial image analysis,
representation, feature selection, clustering, multiple classifier
systems, recognition and classification, unsupervised learning,
dimensionality, representation, biometrics, and applications.
Paula Deitz has delighted readers for more than thirty years with
her vivid descriptions of both famous and hidden landscapes. Her
writings allow readers to share in the experience of her extensive
travels, from the waterways of Britain's Castle Howard to the
Japanese gardens of Kyoto, and home again to New York City's
Central Park. Collected for the first time, the essays in Of
Gardens record her great adventure of continual discovery, not only
of the artful beauty of individual gardens but also of the
intellectual and historical threads that weave them into patterns
of civilization, from the modest garden for family subsistence to
major urban developments. Deitz's essays describe how people, over
many centuries and in many lands, have expressed their originality
by devoting themselves to cultivation and conservation. During a
visit to the Abby Aldrich Rockefeller Garden in Seal Harbor, Maine,
Deitz first came to appreciate the notion that landscape
architecture can be as intricately conceived as any major structure
and is, indeed, the means by which we redeem the natural
environment through design. Years later, as she wandered through
the gardens of Versailles, she realized that because gardens give
structure without confinement, they encourage a liberation of
movement and thought. In Of Gardens, we follow Deitz down paths of
revelation, viewing "A Bouquet of British Parks: Liverpool,
Edinburgh, and London"; the parks and promenades of Jerusalem; the
Moonlight Garden of the Taj Mahal; a Tuscan-style villa in southern
California; and the rooftop garden at Tokyo's Mori Center, among
many other sites. Deitz covers individual landscape architects and
designers, including Andre Le Notre, Frederick Law Olmsted, Beatrix
Farrand, Russell Page, and Michael Van Valkenburgh. She then
features an array of parks, public places, and gardens before
turning her attention to the burgeoning business of flower shows.
The volume concludes with a memorable poetic epilogue entitled "A
Winter Garden of Yellow."
Rethinking Disaster Recovery focuses attention on the social
inequalities that existed on the Gulf Coast before Hurricane
Katrina and how they have been magnified or altered since the
storm. With a focus on social axes of power such as gender,
sexuality, race, and class, this book tells new and personalized
stories of recovery that help to deepen our understanding of the
disaster. Specifically, the volume examines ways in which gender
and sexuality issues have been largely ignored in the emerging
post-Katrina literature. The voices of young racial and ethnic
minorities growing up in post-Katrina New Orleans also rise to the
surface as they discuss their outlook on future employment.
Environmental inequities and the slow pace of recovery for many
parts of the city are revealed through narrative accounts from
volunteers helping to rebuild. Scholars, who were themselves
impacted, tell personal stories of trauma, displacement, and
recovery as they connect their biographies to a larger social
context. These insights into the day-to-day lives of survivors over
the past ten years help illuminate the complex disaster recovery
process and provide key lessons for all-too-likely future
disasters. How do experiences of recovery vary along several axes
of difference? Why are some able to recover quickly while others
struggle? What is it like to live in a city recovering from
catastrophe and what are the prospects for the future? Through
on-the-ground observation and keen sociological analysis,
Rethinking Disaster Recovery answers some of these questions and
suggests interesting new avenues for research.
This book considers the impact of digital media and technology on
lived experience for young people in foster care. While the extent
and intricacies of foster care-known as out-of-home care (OOHC) in
Australia, where this study takes place-are not widely understood
by the general public, youth in care might struggle to construct a
personal identity that goes beyond reflecting the stereotypes and
stigma by which they are often recognised. In today's digital
environment, media can play a significant role in any individual's
developing sense of self, identity, and belonging. Deitz and
Sheridan Burns examine OOHC through the lens of networked media
environments and investigate the conditions that encourage
belonging and resilience in order to establish the role that
digital technology can play in supporting those conditions for
individuals, family networks, and the care sector.
In connection with the recent treatment of radium and the
actinides, the Gmelin Institute is carrying out the description of
thorium and its compounds. The Supplement Volumes A 2, A 3, A 4,
and A 5 with the history, isotopes, uses, the recovery of thorium
and general properties of thorium atom and ions, the thermodynamics
of its compounds and solutions, spectroscopic data and analytical
chemistry, biological behavior, health protection and safety
control have already been published. The Supplement Volumes C 1, C
2 and C 3 describing the compounds with the noble gases, hydrogen,
oxygen compounds and nitrogen compounds are also available; also
have been published Supplement Volumes C 5 and C 7 describing the
compounds with sulfur, selenium, tellurium, and boron, carbonates,
thiocynates, alkoxides, and carboxylates. The Supplement Volumes D
1, D 2, and D 3 describing the properties of thorium ions in
solution and the solvent extraction of thorium as well as
Supplement Volume E describing the coordination compounds also have
been published. The present volume begins, in a summary fashion,
with a description of the natural occurrence of the element Th.
Especially stressed are those facts that are most important in
understanding its geological distribution on Earth (as, e.g., mode
of occurrence and distribution among minerals) and its behavior in
minerals (as, e.g., mode of occurrence and distribution among
minerals) and its behavior in minerals (as, e.g., diadochy and
metamictization of minerals). Attached is a tabulation of the
highest reported Th or ThO2 content in minerals that normally (by
their crystal-chemical formula) do not contain Th. The main part of
the present volume describes the minerals of Th. As can be seen
from the crystal-chemical formulas, there are, in addition to a few
minerals containing Th as the sole cation, a number of minerals
that contain Th as an additional cation or as a diadochic element.
In the case of diadochic substitution the mineral may represent a
Th-rich end member of a solid-solution series and, therefore, is
described as a separate Th mineral, or may only sporadically
contain higher amounts of Th (no mineral description is given). The
mineral descriptions, in this volume including oxides, carbonates
and phosphates/siliconphosphates of Th, comprise the following
topics: occurence; chemistry; crystal form and structure; optical
and other physical properties; and chemical and thermal behavior.
The silicates of Th and the deposits of Th will be described in the
volume "Thorium" Suppl. Vol. A 1b, that also contains a mineral
index for both volumes.
In Epilogue: Selected and Last Poems, Frederick Morgan reworks and
amplifies, in his extraordinary poetic range, the fundamental human
themes that preoccupied him-love, death, pain, the nature and
transcendence of the Self. In interweaving his many themes, he
recaptures the past, the confrontation with the external world of
nature and the internal world of dream, the oppositions and
ambiguities of body and spirit, and the reduplications of meaning
in legend and fable. Assembled from eight previous collections, and
including his final poems, this profoundly moving book transcends
individual expression to provide a powerful insight into universal
human experience.
In reviewing the Hudson Review,/em>'s history of publishing
poetry in translation since 1948, the editors have compiled a
collection that highlights the work of major American and English
poets, most of whom are prominent in their own right, who, for the
last half-century, have made accessible through their translations
the work of their international colleagues.
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