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In Things That Make Us Smart, Donald A. Norman explores the complex
interaction between human thought and the technology it creates,
arguing for the development of machines that fit our minds, rather
than minds that must conform to the machine.Humans have always
worked with objects to extend our cognitive powers, from counting
on our fingers to designing massive supercomputers. But advanced
technology does more than merely assist with thought and memory,the
machines we create begin to shape how we think and, at times, even
what we value. Norman, in exploring this complex relationship
between humans and machines, gives us the first steps towards
demanding a person-centreed redesign of the machines that surround
our lives.
Even the smartest among us can feel inept as we fail to figure out
which light switch or oven burner to turn on, or whether to push,
pull, or slide a door. The fault, argues this ingenious,even
liberating,book, lies not in ourselves, but in product design that
ignores the needs of users and the principles of cognitive
psychology. The problems range from ambiguous and hidden controls
to arbitrary relationships between controls and functions, coupled
with a lack of feedback or other assistance and unreasonable
demands on memorization. The Design of Everyday Things shows that
good, usable design is possible. The rules are simple: make things
visible, exploit natural relationships that couple function and
control, and make intelligent use of constraints. The goal: guide
the user effortlessly to the right action on the right control at
the right time.In this entertaining and insightful analysis,
cognitive scientist Don Norman hails excellence of design as the
most important key to regaining the competitive edge in influencing
consumer behaviour. Now fully expanded and updated, with a new
introduction by the author, The Design of Everyday Things is a
powerful primer on how,and why,some products satisfy customers
while others only frustrate them.
In "The Design of Future Things," best-selling author Donald A.
Norman presents a revealing examination of smart technology, from
smooth-talking GPS units to cantankerous refrigerators. Exploring
the links between design and human psychology, he offers a
consumer-oriented theory of natural human-machine interaction that
can be put into practice by the engineers and industrial designers
of tomorrow's thinking machines. A fascinating look at the perils
and promise of the intelligent objects of the future, "The Design
of Future Things" is a must-read for anyone interested in the dawn
of a new era in technology.
Did you ever wonder why cheap wine tastes better in fancy glasses?
Why sales of Macintosh computers soared when Apple introduced the
colourful iMac? New research on emotion and cognition has shown
that attractive things really do work better, as Donald Norman
amply demonstrates in this fascinating book, which has garnered
acclaim everywhere from Scientific American to The New Yorker .
Emotional Design articulates the profound influence of the feelings
that objects evoke, from our willingness to spend thousands of
dollars on Gucci bags and Rolex watches, to the impact of emotion
on the everyday objects of tomorrow.Norman draws on a wealth of
examples and the latest scientific insights to present a bold
exploration of the objects in our everyday world. Emotional Design
will appeal not only to designers and manufacturers but also to
managers, psychologists, and general readers who love to think
about their stuff.
From water faucets and airplane cockpits to the concept of "real
time" and the future of memory, this wide-ranging tour through
technology provides a new understanding of how the gadgets that
surround us affect our lives. Donald Norman explores the plight of
humans living in a world ruled by a technology that seems to exist
for its own sake, oblivious to the needs of the people who create
it. "Turn Signals "is an intelligent, whimsical, curmudgeonly look
at our love/hate relationship with machines, as well as a
persuasive call for the humanization of modern design.
Even the smartest among us can feel inept as we fail to figure our
which light switch or oven burner to turn on, or whether to push,
pull, or slide a door. The fault, argues this fascinating,
ingenious,even liberating,book, lies not in ourselves, but in
product design that ignores the needs of users and the principles
of cognitive psychology.The problems range from ambiguous and
hidden controls to arbitrary relationships between controls and
functions, coupled with a lack of feedback or other assistance and
unreasonable demands on memorization. The book presents examples
aplenty,among them, the VCR, computer, and office telephone, all
models of how not to design for people.But good, usable design is
possible. The rules are simple: make things visible, exploit
natural relationships that couple function and control, and make
intelligent use of constraints. The goal: guide the user
effortlessly to the right action on the right control at the right
time. But the designer must care.The author is a world-famous
psychologist and pioneer in the application of cognitive science.
His aim is to raise the consciousness of both consumers and
designers to the delights of products that are easy to use and
understand.
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