Books > Professional & Technical > Technology: general issues > Technical design
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The Design of Everyday Things - Revised and Expanded Edition (Paperback, 2nd edition)
Loot Price: R423
Discovery Miles 4 230
You Save: R128
(23%)
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The Design of Everyday Things - Revised and Expanded Edition (Paperback, 2nd edition)
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List price R551
Loot Price R423
Discovery Miles 4 230
You Save R128 (23%)
Expected to ship within 10 - 15 working days
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Even the smartest among us can feel inept as we fail to figure out
which light switch or oven burner to turn on, or whether to push,
pull, or slide a door. The fault, argues this ingenious,even
liberating,book, lies not in ourselves, but in product design that
ignores the needs of users and the principles of cognitive
psychology. The problems range from ambiguous and hidden controls
to arbitrary relationships between controls and functions, coupled
with a lack of feedback or other assistance and unreasonable
demands on memorization. The Design of Everyday Things shows that
good, usable design is possible. The rules are simple: make things
visible, exploit natural relationships that couple function and
control, and make intelligent use of constraints. The goal: guide
the user effortlessly to the right action on the right control at
the right time.In this entertaining and insightful analysis,
cognitive scientist Don Norman hails excellence of design as the
most important key to regaining the competitive edge in influencing
consumer behaviour. Now fully expanded and updated, with a new
introduction by the author, The Design of Everyday Things is a
powerful primer on how,and why,some products satisfy customers
while others only frustrate them.
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