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The Design Of Everyday Things (Paperback, Revised and Expanded Edition) Loot Price: R411
Discovery Miles 4 110
You Save: R97 (19%)

The Design Of Everyday Things (Paperback, Revised and Expanded Edition)

Don Norman

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List price R508 Loot Price R411 Discovery Miles 4 110 You Save R97 (19%)

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One of the world’s great designers shares his vision of “the fundamental principles of great and meaningful design”, that’s “even more relevant today than it was when first published” (Tim Brown, CEO, IDEO).

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.

The fault, argues this ingenious — even liberating — book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.

The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

The Design of Everyday Things is a powerful primer on how — and why — some products satisfy customers while others only frustrate them.

General

Imprint: BasicBooks
Country of origin: United States
Release date: November 2013
First published: November 2013
Authors: Don Norman
Dimensions: 210 x 140 x 25mm (L x W x T)
Format: Paperback
Pages: 347
Edition: Revised and Expanded Edition
ISBN-13: 978-0-465-05065-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Professional & Technical > Technology: general issues > Technical design > General
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LSN: 0-465-05065-4
Barcode: 9780465050659

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